NBA: Sun Life Financial becomes jersey sponsor of the Toronto Raptors from 2017-2020

Sun Life Financial, a Canadian insurance and wealth management company, has become the jersey sponsor of the Toronto Raptors from the 2017-18 season, announced the Canadian NBA franchise on 06/07/2017. The contract will run until 2019-20, the third and final season of the experimental jersey sponsorship programme launched by the NBA on 15/04/2016.

The financial terms of the contract have not been disclosed, but the annual amount would exceed 5m Canadian dollars (nearly €3.4m on 10/07/2017), according to specialised media. As part of this partnership, the Sun Life Financial logo will appear on the left chest of the Toronto Raptors jersey. The Raptors will thus become the ninth NBA franchise to sign a jersey sponsor partnership for the 2017-18 season.

Sun Life Financial has been a partner of Toronto Raptors since 2010. This extension and expansion of this partnership also involves the deployment of a diabetes awareness and prevention campaign.

 1/3

…