Cars Jeans, Opel, Lavazza: the main sponsorship deals concluded by the Eredivisie clubs

Several sponsorship deals have been concluded by Eredivisie clubs, the Dutch first professional football division, since 09/05/2017.

Among the main agreements, Cars Jeans has become the main shirt sponsor of ADO Den Haag and the naming rights holder to the club's stadium in The Hague, for a duration of three-seasons (2017-2020), on 18/05/2017. The Dutch clothing brand succeeds the Japanese company Kyocera (ceramic and electronic components), the naming rights holder of the stadium for the 2010-2017 period.

Qurrent has become the back of the shirt sponsor of Sparta Rotterdam for a duration of two seasons (2017-2019) on 30/06/2017. The Dutch green electricity supplier had previously become the main shirt sponsor of the other club in the city, Feyenoord Rotterdam, for four seasons (2017-2021), on 07/04/2017. Opel (automobile), the previous main shirt sponsor of Feyenoord, has extended its strategic partnership with the 2016-17 Dutch champions until 2019-20, on 01/06/2017.

The Italian coffee brand Lavazza has become an official supplier to AFC Ajax for a period of five seasons…