Emirates NBD Egypt, LEA, Kelme, Nike: the main sponsorship contracts in LaLiga Santander

The Egyptian bank Emirates NBD Egypt has become a regional partner, in Egypt, of FC Barcelona (LaLiga Santander) for three seasons (2017-2020), with two additional seasons as an option, on 06/07/2017. Founded in June 2013 by the Emirates NBD bank - via the acquisition of the Egyptian subsidiary of BNP Paribas - Emirates NBD Egypt will launch its partnership with Barça with a prepaid card in the colours of the club, and the bank's customers can win match tickets and FC Barcelona merchandise. Emirates NBD is also a regional partner of Manchester United FC (Premier League) in the United Arab Emirates (2013-2018).

In addition, the Spanish brand LEA (hygiene and shaving products) has extended its agreement as the main shirt sponsor of Deportivo Alavès for the 2017-18 season, on 02/07/2017. LEA became the main sponsor of the Basque club on 29/03/2017, initially on a deal which to the end of the 2016-17 season, with the highlight being the club's participation in the 2016-17 Copa del Rey final against FC Barcelona (1-3, on 27/05/2017 at the Estadio Vicente Calderón), which generated…