China: "The office narrows down the 10,000km between buyer and seller" (X. Asensi, Barça)

"The issue with football in China is that a lot of the western properties just see China as a money maker. We are here to stay. We're not here to take the money and run. We are the only ones, together with an English club - Manchester United - having a headquarters in Asia-Pacific. So we're investing. There are only two clubs in the world who can say that," said Xavier Asensi, managing director of the Asia-Pacific office of FC Barcelona (LaLiga Santander), to Leaders on 14/07/2017.

Leaders in Sport, an Anglo-American event organisation company, will host - for the first time in China - an edition of its conference "Leaders Sport Business Summit" in Beijing (CHN), at the headquarters of the Chinese digital sports media platform Sina Sports, on 21/07/2017. News Tank Football will cover the event with an analyst on-site.

FC Barcelona have five Chinese partners: Oppo (smartphones), BNN Technology (technology, content, services), Shimao (real estate), SPD Bank (bank), and Mission Hills (golf and entertainment complex). "There are cultural barriers we're avoiding too. The office narrows…