DFB: Volkswagen (automobiles) becomes "mobility partner" of the German Federation from 01/01/2019

The German automobile manufacturer Volkswagen will becomes a general sponsor and "mobility partner" of the DFB from 01/01/2019, announced the German Football Federation on 14/07/2017. The partnership, at the top level in the sponsorship hierarchy, will run until 31/07/2024, or a period of five and a half years. It also includes Volkswagen's partnership with the DFB-Pokal, which was initially extended until 2021-22 (annual amount of €5m according to German media).

The awarding of this "mobility partnership" followed an invitation for offers from the German Federation. Volkswagen will succeed its German counterpart Mercedes-Benz, a partner of the DFB since 1972 and general sponsor of the body since 1990. The commitment of Mercedes-Benz, which pays the DFB a sum, estimated by the German media, of €8m per year, ends on 31/12/2018. Volkswagen will pay the German Federation between €25m and €30m per season, according to the German media, or 3.1 to 3.8 times more than Mercedes-Benz.

As part of the agreement, Volkswagen will replace Mercedes-Benz as sponsor of the training apparel of the…