Premier League: Ericsson (telecom / services) becomes "connected venue" partner of Chelsea FC

Ericsson, a Swedish networking and telecommunications equipment and services company, has become the "connected venue" partner of Chelsea FC (Premier League) on 17/07/2017. Ericsson will benefit from the status of official partner, in the second level of the club's sponsorship hierarchy.

"Ericsson will use its cutting edge Smart Cell tool to allow fans to access Wi-Fi and share their experiences with friends and followers around the world. With Stamford Bridge (41,663 capacity) regularly sold out for all home games, mobile networks are often stretched. To ensure supporters can enjoy a seamless digital experience, Ericsson will design, build, and operate a Wi-Fi access network and manage it on the club's behalf," said the London-based club.

"The connectivity at Stamford Bridge matches the quality of the football" (A. Bansal, Ericsson, on 17/07/2017)

• "Our research indicates that people want to use their digital devices wherever they go - and the urge to connect is even greater at a Chelsea FC home game.

• Through this partnership, we will ensure the connectivity at Stamford…