Lega Serie A: second stage of the roadshow with Infront in New York (United States) on 19/07/2017

The Lega Serie A and its media adviser Infront Sports & Media have launched a roadshow, "aimed at meeting with major international stakeholders" related to the Serie A TIM, announced the Italian body on 13/07/2017. The roadshow consists of three stages, with the first already taken place in London, United Kingdom (13/07/2017), the second in New York, United States (19/07/2017), and the third in Shanghai, China (22/07/2017).

"The format consists of a 45 minute presentation on the new upcoming international tender, new regulations and Serie A innovations, including Seria A's new style, new editorial products, and new technological innovations. The goal of the roadshow is to ensure broadcast partners are familiar with the innovations and gather key feedback from the existing, new and potential media partners," said the Lega Serie A.

"The three stopovers will also offer an opportunity to introduce the new international media rights tender for the 2018-2021 period, which will be launched by Lega Serie A and Infront at the end of July. While previously the rights were sold by a global…