Premier League: Dongqiudi (football application) becomes shirt sleeve sponsor of Crystal Palace FC

Dongqiudi, a Chinese football application, has become the shirt sleeve sponsor of Crystal Palace FC (Premier League) on 18/07/2017. The duration of this partnership, in the first level of the club's sponsorship hierarchy, was not communicated but "is a multi-year deal", said the club.

Under the agreement, Dongqiudi will also be the main shirt sponsor of Crystal Palace at the Premier League Asia Trophy, a pre-season tournament in Hong Kong. Crystal Palace began the competition against Liverpool FC on 19/07/2017 (lost 2-0).

"Dongqiudi’s platform gives us a fantastic opportunity to promote Crystal Palace in China whilst giving their brand exposure to the Club's growing international following and the wider global Premier League audience," said Steve Parish, chairman of Crystal Palace, on 07/18/2017.

• West Bromwich Albion FC were the first club in the Premier League Top English professional football division. 20 clubs. to open an account on the Dongqiudi application on 09/11/2016.
• Fans outside the Asian contienent can download the Dongqiudi application in English, "All Football".