Leaders Sport Business Summit: leaders of Sina Sports, Wanda, and Arsenal in Beijing on 21/07/2017

Leaders, an Anglo-American event organisation company, will host - for the first time in China - an edition of its conference "Leaders Sport Business Summit" in Beijing (CHN), at the headquarters of the Chinese digital sports media platform Sina Sports, on 21/07/2017.

Arthur Wei, the CEO of Sina Sports, will open the day with an address entitled "Content & Community: A Match Made in Digital", in the form of a presentation of the Chinese media landscape and its evolution. He will explain how content has acted as a focal point and catalyst for organic communities on home-grown digital platforms. Sina Sports holds the rights to broadcast, in China, the UEFA Champions League, the Premier League, MUTV (Manchester United FC TV channel), and the NFL.

David Yang, CEO of Wanda Sports China (Wanda Group), and Frank Leenders, director general of FIBA, will present the Basketball World Cup, which will be held in China in 2019. Ivan Gazidis, CEO of Arsenal FC (Premier League), will explain how his club creates engagement with Chinese fans on the eve of the friendly match Arsenal FC - Chelsea FC…