Genoa CFC: the Zentiva brand (Sanofi group) extends shirt upper chest sponsorship for 2017-18

The French pharmaceutical group Sanofi has extended its partnership with Genoa CFC (Serie A TIM) for the 2017-18 season, on 14/07/2017. Under the agreement, the Zentiva brand (generic drug) will be displayed on the right chest space of the Genoa shirt during away matches of the club for the 2017-18 season. The brand will benefit from the status of second shirt sponsor, in the the third level of the sponsorship hierarchy of Genoa CFC.

In addition to visibility on the Stadio Luigi Ferraris signage as well as on the communication platforms of the club, which it also enjoyed in 2016-17, Zentiva will also be "supplying the club with its own products and will appear on the uniforms of the medical team and on their equipment, including the medical bags and bottles of water, for matches and training."

Sanofi had entered into a partnership with the Italian club for the remainder of the 2016-17 season on 16/12/2016. The estimated amount was €150,000 by the Italian media. During the 2016-17 season, the brand Syneasy (food supplement for the protection of joints) was displayed on the right…