Leaders Beijing: "The young Chinese audience is looking for engagement" (Collins Qian, NBA China)

"You will be surprised how long people watch on mobile here in China; it's the same as on TV. The difference in screen size is a challenge, not the length of the game. Our viewers are mobile driven. You have to be constantly listening to the market and adapt very quickly. In less than two years, a digital start-up can have half a billion...