Bundesliga: K8.com (betting operator) becomes "official online gaming partner" of FC Schalke 04

K8.com, the Chinese casino and online gaming platform, has become the "official Asian online gaming partner" of FC Schalke 04 (Bundesliga) from the 2017-18 season, announced the German club on 19/07/2017. This partnership, in the third level of the club's sponsorship hierarchy, will extend until 2018-19 and will include an option for a one-year extension.

The total amount is estimated at approximately €2m for the two seasons according to German specialised media. K8.com will benefit from visibility on the Veltins-Arena (61,973 capacity) signage, as well as on the Asian websites of Schalke 04. K8.com will also become an "official sponsor of additional time".

"The Bundesliga is one of the three major European football leagues and has a vast influence in Asia. It is the ideal marketing platform to promote our brand. We are excited about the long history and marvelous glory of the Schalke 04 football club over the years, and looking forward to being a key partner of Schalke 04 for a bigger success in the future," said Martin Weddemann, K8 European representative, on 19/07/2017.