Serie A TIM: Cygames (video games) becomes the back of the shirt sponsor of Juventus

Cygames, a Japanese video game publisher, has become the back of the shirt sponsor of Juventus (Serie A TIM), the first time the club have marketed this space in the club's history, announced the Turin-based club on 20/07/2017. The agreement is for three seasons, or through the 2019-20 season. The financial amount of the deal was not disclosed.

This partnership will be in the second level of the club's sponsorship hierarchy. The Cygames logo debuted on the Juventus shirt for the club's International Champions Cup friendly match against FC Barcelona (2-1 to the Catalan club) in East Rutherford (New Jersey, USA) on 22/07/2017. The Japanese company will be present on the lower back of the Juventus shirt for all domestic and friendly games.

"This is a significant milestone for Juventus with a sponsor now appearing on the back of its shirts for the very first time. This is a strategic partnership for Juventus, because it allows the club to penetrate the Japanese market and strengthen its standing in Asia," said Giorgio Ricci, co-chief revenue officer and head of global partnerships and…