Leaders Beijing: "Convince Chinese media that Ligue 1 is a good product" (M. Ficot, LFP)

"This year we opened our first office abroad, here in Beijing, with the political support of the FFF. I have to admit that this has been a difficult process because the members of the LFP executive office - the club presidents - want to earn more money for their clubs and players, but they do not naturally want to spend money on long-term...