FFF-LFP Beijing office: "Getting into China is a big challenge" (A. Sun, VP business development)

"French football arrives late to the Chinese market, nearly 30 years after its competitors, the Premier League, the Bundesliga, the Serie A, and LaLiga. The French football fan base here in China is smaller with this late entry, therefore getting into China is a big challenge," said Angela Sun, the vice-president for business development at the...