Video gaming: EA Sports, Konami, and Sega acquire Bundesliga licensing rights (2018-2022)

EA Sports, a Canadian-USA based video game publisher (a subsidiary of Electronic Arts), has extended its licensing rights from the Bundesliga International, the commercial branch of the DFL, for the next four seasons, until 2021-22, on 18/07/2017. The Japanese video game publishers Konami and Sega Sammy have also acquired the licensing rights from the Bundesliga International over the same period.

EA Sports has acquired the "Match Simulation" lot (for games that simulate a football match) and therefore, can "continue offering national and international games competitions such as the official TAG Heuer Virtual Bundesliga and FIFA Ultimate Team. Electronic Arts has also secured a non-exclusive rights package to develop football manager simulations in all languages and to market them global," said Bundesliga International.

The publishers Konami and Sega have acquired non-exclusive rights relating to the development of a simulation of "football manager" but valid for a single simulation of the genre. Konami therefore does not have the rights to integrate the Bundesliga and the…