Leaders Beijing: "The global scale requires adapting to the local market" (Robert Klein, Bundesliga)

"We have been in China for a long time, and our partnership with China's national TV channel CCTV is more than 25 years old, and for a long time we have been content with this partnership. But the Chinese media landscape has changed drastically over the last five years, so we have had to evolve and adapt our course," said Robert Klein, chief...