France: TAG Heuer (watchmaker) becomes the "official timekeeper" of the LFP for the 2017-18 season

The Swiss watchmaker TAG Heuer has become the "official timekeeper" of the French professional football league for the 2017-18 season, on 29/07/2017. This partnership covers all competitions organised by the LFP.

"The brand will benefit from visibility at Ligue 1 Conforama matches, including in the panel of the 4^th referee, as well as visibility during the TV broadcast of the matches on the channels of the pay-TV groups Canal+ and beIN Sports," said the LFP on 29/07/2017.

TAG Heuer is now partnered with four European Top 5 leagues (Germany, England, Spain, and France). This partnership between the Swiss watchmaker and the LFP was launched at the Trophée des Champions, AS Monaco - Paris Saint-Germain (1-2), played in Tangier, Morocco, on Saturday, 29/07/2017.

Launch of the partnership between LFP and TAG Heuer at the 2017 Trophée des Champions

"A premium advertiser who will benefit from the visibility of the Ligue 1 Conforama" (D. Quillot, LFP, on 29/07/2017)

• "We are very pleased to be able to announce this agreement between the LFP and TAG Heuer.

• Like the other major…