LaLiga: Konka (electronics) becomes a regional partner in China for the Spanish league until 2018-19

Konka, a Chinese manufacturer and distributor of electronic products and household appliances, has become a regional partner of LaLiga, in China, on 28/07/2017. This partnership, in the fourth level of the sponsorship hierarchy of the league, will extend over a two-year period, until 2018-19.

"This is a highly significant agreement for LaLiga, with a company of Konka's standing making a commitment to come on board. China is a very strategically important market for LaLiga and it's a country in which the game is clearly on the up. This is why it's key that we continue to make progress, so as to enable LaLiga to position itself where it truly belongs. We're very grateful to Konka for committing themselves for the next two years," said Sergi Torrents, LaLiga country manager for China, on 28/07/2017.

This will be the second regional partnership in Asia for LaLiga, after the deal with Malaysia Truly Asia, a brand of the Malaysia Tourism Board, which became a regional partner of the Spanish League on 25/05/2016.

"It's vital that LaLiga continues to expand in a market like this" (D…