NBA: Western Union (money transfer) becomes jersey sponsor of the Denver Nuggets (2017-2020)

Western Union, an American company specialising in money transfer and financial services, has become the jersey sponsor of the Denver Nuggets from the 2017-18 season, announced the NBA franchise on 31/07/2017. The contract runs until 2019-20, the third and final season of the experimental programme for jersey sponsorship launched by the NBA on 15/04/2016.

As part of this partnership, the Western Union logo will appear on the left chest of the Denver Nuggets jersey. Western Union will also co-sponsor the 50^th anniversary celebrations of the NBA franchise throughout the season. The Nuggets thus become the 11^th NBA franchise to sign a jersey sponsorship partnership for the 2017-18 season.

In addition, the agreement gives Western Union significant visibility at the Pepsi Center (19,155 capacity), in particular during the television and radio programming of Altitude Sports (local and regional audiovisual group). Western Union also gains visibility on the Denver Nuggets' social networks and is committed to promoting bilingualism in order to better serve the Hispanic community at the…