Rugby: Aviva (insurance) extends as title sponsor of the English Premiership for 2017-18

Aviva, a British insurance company, has extended as title sponsor of Premiership Rugby, the English professional rugby union league, for the 2017-18 season, on 03/08/2017. Aviva has been the title sponsor of the rugby league, which has been named the Aviva Premiership since the 2010-11 season. Aviva enjoys the status of official partner, the first level in the sponsorship hierarchy of Premiership Rugby.

"The deal allows Aviva to continue its Tackling Numbers programme - an innovative and engaging programme for 7-9 year olds - which uses rugby to make learning about numbers fun, exciting and rewarding. Delivered by the 12 Premiership Rugby clubs, the programme has been a resounding success in the last three seasons, resulting in a total of 1,357 teachers downloading the Aviva Tackling Numbers lesson plans and reaching an impressive 26,610 children in the process," said Aviva.