MLS: adidas extends as league-wide kit and sports equipment supplier for $700m (€590m) until 2024

The German sports equipment manufacturer adidas has extended as the collective, league-wide kit and sports equipment supplier to MLS through the 2024 season, the two parties announced on 02/08/2017. The current contract had been scheduled to end after the 2018 season. adidas has been a partner of the North American football league since league's inception in 1996, and the official league-wide kit supplier to all its franchises since 2004.

The financial amount of this extension has not been communicated, however, it is estimated at $700m (€590m) in total for the additional six seasons by multiple American media outlets, or approximately $116.6m (€98.5m) per season. This would be about 4.5 times more than the last extension between adidas and MLS in 2010, which was estimated at $25m (€21m) per year.

"It is by far the biggest deal in the history of our league. This deal helps solidify our position as the leading soccer property in North America. This is a really strong statement about where MLS is today, and how we’re poised for a very positive and energized future," stated Don Garber…