Ligue 1: Nivea Men to partner with Paris Saint-Germain for three seasons

Men's skin care products brand Nivea Men, part of German group Beiersdorf, has partnered with Paris Saint-Germain (Ligue 1) for three seasons, the club announced on the 20/09/2013.

Nivea Men will be integrated into the multi-screen device around the Parc des Princes and on communication media of the French championship winner. Both brands will also reach out to consumers and fans by being associated for the first time in television advertising campaign as well as special events at sales outlets and on digital platforms.

"We are delighted to welcome such a recognised brand as Nivea Men to the club and we are convinced that this partnership will reinforce the attractiveness of the brand to our players and supporters alike," said Jean-Claude Blanc, chief operating officer of Paris Saint-Germain.