Adidas: Roland Auschel promoted to the executive board as head of global sales

Roland Auschel has been promoted to the executive board of Adidas Group, the brand announced on the 19/09/2013. He will oversee the sales of the brand in the world and will take office on the 01/10/2013.

The German joined Adidas in 1989 as strategic planner, therefore responsible for defining the strategy of advertising campaigns. His last position was as chief sales officer for multichannel markets. "With this appointment, Adidas underlines its mission to be the leading sales organisation in the sporting goods industry across all sales channels," said the brand, on the 19/09/2013.

Roland Auschel's promotion results in expanding the executive board from four to five members.