Neymar: "With him, Paris Saint-Germain open the doors to South America and Asia" (L. Maltese, Kedge)

"It is impossible to know how much the arrival of Neymar will allow Paris Saint-Germain to generate in terms of sponsorship revenue and additional partnerships, because the effects of such an acquisition are indirect alongside the existing attractiveness of the Paris Saint-Germain brand, notably internationally," explained Lionel Maltese...