Neymar: "With him, Paris Saint-Germain open the doors to South America and Asia" (L. Maltese, Kedge)

"It is impossible to know how much the arrival of Neymar will allow Paris Saint-Germain to generate in terms of sponsorship revenue and additional partnerships, because the effects of such an acquisition are indirect alongside the existing attractiveness of the Paris Saint-Germain brand, notably internationally," explained Lionel Maltese, associate professor at the French Kedge Business School, to News Tank Football on 04/08/2017.

The Brazilian international Neymar Jr. signed a five-year contract (2017-2022) with Paris Saint-Germain (Ligue 1 Conforama) on 03/08/2017, after he cancelled his contract with FC Barcelona (with whom he was bound until 2021) with the settlement of a clause in the contract with the transfer of €222m.

The sponsorship revenue of Neymar is estimated at $22m (€18.6m on 03/08/2017) according to a 2017 ranking by the US financial magazine Forbes, making him the third best footballer in individual sponsorship income, behind the Portuguese international Cristiano Ronaldo ($35m / €29.6) and the Argentinian Lionel Messi ($27m / €22.8m).

Paris Saint-Germain generated…