Neymar: "3rd most popular player in China, with 20% of fans identifying him" (Brand Finance)
In China, "Neymar was identified as the 3rd most popular player in the country, with 20% of fans identifying him among their favourite players. This number is likely to rise following the media interest that Neymar’s record-breaking transfer from Barcelona to PSG has generated," according to the report "Understanding Chinese Football Fans", by...