Neymar: "3^rd most popular player in China, with 20% of fans identifying him" (Brand Finance)

In China, "Neymar was identified as the 3^rd most popular player in the country, with 20% of fans identifying him among their favourite players. This number is likely to rise following the media interest that Neymar’s record-breaking transfer from Barcelona to PSG has generated," according to the report "Understanding Chinese Football Fans", by the agency Brand Finance, who published a press release on the transfer of Neymar on 04/08/2017.

The Brazilian international Neymar Jr. signed a five-year contract (2017-2022) with Paris Saint-Germain (Ligue 1 Conforama) on 03/08/2017, after he cancelled his contract with FC Barcelona (with whom he was bound until 2021) with the settlement of a clause in the contract with the transfer of €222m.

The sponsorship revenue of Neymar is estimated at $22m (€18.6m on 03/08/2017) according to a 2017 ranking by the US financial magazine Forbes, making him the third best footballer in individual sponsorship income, behind the Portuguese international Cristiano Ronaldo ($35m / €29.6) and the Argentinian Lionel Messi ($27m / €22.8m).

"Currently, only 1% of…