LaLiga: Alfa Romeo (automobiles) becomes shorts sponsor of Valencia CF for 2017-18

Alfa Romeo, an Italian automaker, has become a premium partner and shorts sponsor of Valencia CF (LaLiga Santander), on 03/08/2017. The Alfa Romeo logo will now be visible on the front left side of the Spanish club's shorts during the 2017-18 season.

Alfa Romeo will enjoy the status of a premium partner, in the second level in the sponsorship hierarchy of Valencia CF. Alfa Romeo will pay Valencia CF an annual amount estimated at €300,000, plus the provision of 45 vehicles of the brand for the players of the club's first team and the management team, according to Spanish media.

As part of the agreement, Alfa Romeo also gains visibility on the signage of the Ciudad Deportiva training centre in Paterna and at the Mestalla (55,000 capacity). Alfa Romeo succeeds its German counterpart Volkswagen, Valencia CF's premium partner since 2015-16 but whose logo did not appear on the kit of the Spanish club.