Lega Serie A: launch of the tender for the 2018-2021 international TV rights, with Infront

The Lega Serie A and its adviser, the media rights and marketing agency Infront Sports & Media, have published the tender for the international audiovisual rights for the 2018-2021 period, on 08/07/2017. This tender, which concerns the Serie A TIM, the TIM Cup, and the Supercoppa TIM, will be formally launched on 11/08/2017.

Whereas previously the rights were sold on a global approach, this time they will be sold "via a regional approach with the ability to sell rights by continent, region, and territory. The tender contains 85 lots and interested parties can apply for a single lot or for several lots," explained the Lega Serie A, which will accept bids until 15/09/2017 at 17:00 CET. Potential bidders have until 31/08/2017 (17:00) to ask questions to the Italian League and its advisor regarding these lots.

The international distribution (excluding Italy) of the 2015-2018 television rights of the Serie A TIM was awarded to media rights agency MP & Silva on 20/10/2014 (see below). The Anglo-Luxembourg media rights agency B4 Capital had retained the international distribution…