DHL (Logistics) becomes title sponsor of the new "DHL Champions Series", the drone racing circuit

DHL, the German express delivery and logistics group, has become a partner of DR1 Racing, the company organising drone races and title sponsor of its new circuit, the "DHL Champions Series", on 09/08/2017. DHL will enjoy the status of strategic partner, the first level in the sponsorship hierarchy of DR1 Racing.

The company joins Mountain Dew, a drink brand for the PepsiCo group, as a strategic partner, and will be the "presenting sponsor" of this new series of six races held in October and November 2017. Two events take place in California (United States), one in Bonn (Germany) which will be held around the tower which houses the headquarters of Deutsche Post DHL group (DHL's parent company), two in Ireland, and a final race on the Isle of Man (UK).

"DHL has an extensive history developing innovative and sustainable approaches towards future logistics solutions, including several successful pilot installations of drone technology. Similar to Formula E, drone racing represents an exciting new e-racing series," said Ken Allen, CEO of DHL Express, on 09/08/2017.

• "The races will be…