Vitality, Dafabet, Utilita: the last partnerships concluded by Premier League clubs

Vitality, a UK health insurance company, extended its naming rights agreement for the AFC Bournemouth stadium until 2019-20 on 11/08/2017, and extends it to three stands of the former Dean Court Stadium (11,464 capacity), now called Vitality Steve Fletcher Stand, Vitality East Stand, and Vitality Main Stand. Vitality has held the naming rights of the Bournemouth facility since 09/07/2015, initially for three seasons (2015-2018).

Utilita Energy, a British energy group, became the "official energy partner" of Southampton FC on 11/08/2017 for two seasons (2017-2019). This is a second level partnership in the sponsorship hierarchy of the Saints. Leicester City FC welcomed the sports betting operator Dafabet as official partner (second level) on 10/08/2017. The contract is for two seasons (2017-2019). The club, the 2015-16 Premier League champions, also extended with its official partnership with the Singaporean company DirectAsia (insurance) for the 2017-18 season, on 03/08/2017.

The Dutch clothing brand Cavallaro Napoli became a regional partner (exclusive in the UK and Europe) of…