NBA: Harley-Davidson (motorcycles) becomes jersey sponsor of the Milwaukee Bucks (2017-2020)

Harley-Davidson, an American motorcycle manufacturer, has become the jersey sponsor of the Milwaukee Bucks from the 2017-18 season, on 10/08/2017. This is a "multi-year partnership" according to the NBA franchise, which can run beyond 2019-20, the third and final season of the experimental jersey sponsorship programme launched by the NBA on 15/04/2016 .

As part of this partnership, the Harley-Davidson logo will appear on the left chest of the Milwaukee Bucks jersey. Harley-Davidson, based in Milwaukee, Wisconsin, USA, also receives visibility on the Bucks website, mobile application, and social networks.

"The Harley-Davidson patch has the potential to be seen more than two billion times a year in the world via the digital and video platforms of the Bucks and the NBA," said the franchise on 10/08/2017. The Milwaukee Bucks jerseys will be sold with the Harley-Davidson logo in the franchise's official points-of-sale.

The annual fixed amount would be between $2.5m and $6m annually (between €2m and €5m), according to remarks by Peter Feigin, president of the Milwaukee Bucks, to the…