Bundesliga: Carlsberg (beer) exclusive partner of Hertha BSC Berlin from 2017-18

News Tank Football - Paris - News #99832 - Published on 22/08/17 at 15:43
©  herthabsc.de
©  herthabsc.de

The Danish beer brand Carlsberg has become an exclusive partner of Hertha BSC (Bundesliga) from the 2017-18 season, indicated the club on 17/08/2017. This is in the third level in the sponsorship hierarchy of the Berlin club.

Carlsberg, who was already a partner of Hertha BSC in the 2007-2013 period, succeeds the German brewer Warsteiner as the club's official beer. As part of the agreement, Carlsberg obtained visibility on the Olympiastadion (74,649 capacity) signage during home matches of Hertha BSC in the Bundesliga and Europa League, as well as on the club's communication areas.

Carlsberg beers will be the only beer served in Berlin's Olympic Stadium and refreshment points. Carlsberg also activated its partnership through the naming of a VIP area of the stadium, the "Carlsberg Fan Club".

©  herthabsc.de
©  herthabsc.de

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