Premier League: Ladbrokes (betting) becomes official partner of Leicester City FC and Burnley FC

Ladbrokes, a British sports betting company, becomes an official sports betting partner, in the UK, of Burnley FC (Premier League) for three seasons (2017-2020) on 17/08/2017. The operator succeeds the online betting site 888sport.com. Ladbrokes will enjoy the status of official partner, the second level in the sponsorship hierarchy of the club.

As part of the agreement, Ladbrokes gains visibility at Turf Moor (22,619 capacity) and on programme distributed to supporters at home matches, as well as on the club's communication platforms. Ladbrokes will also activate its partnership through "money can't buy" offers, such as visits to the Burnley FC training grounds. Finally, the operator will manage the sports betting shop inside Turf Moor.

Ladbrokes also became an official sports betting partner, in the UK and Ireland, of Leicester City FC (Premier League) for the 2017-18 season, indicated the club on 17/08/2017. Ladbrokes will enjoy the status of official partner, the second level in the sponsorship hierarchy of the club.

As part of the deal, Ladbrokes gains visibility on the…