Serie A TIM: Segafredo Zanetti (coffee) becomes partner and official coffee of Juventus (2017-2020)

Segafredo Zanetti, an Italian coffee producer, has become an official partner of Juventus (Serie A TIM) for three seasons (2017-2020) on 22/08/2017. The partnership, in the third level in the sponsorship hierarchy of the club, makes of Segafredo the official coffee of Juventus.

Segafredo Café "will be distributed in all bars, restoraution points, and hospitality areas of the Allianz Stadium (41,000 capacity). Segafredo replaces the Italian coffee producer Lavazza, the club's official partner until the end of the 2016-17 season.

"This new partnership confirms that the club is interested in promoting Italian excellence with a strong international vocation. Segafredo Zanetti is a partner that stands out in the world for the proven quality of its product and which, like Juventus, becomes an ambassador of the values that are dear to the club: coffee, like football, is part of the Italian culture that the whole world envies us," said Giorgio Ricci, co-director in charge of revenue and director of global partnerships of Juventus, on 22/08/2017.