Asics: global sales of €4.4bn (+19.5%) in 2025, including a record €1.2bn in the EMEA market (+18.4%)
The Asics
Sector: equipment manufacturer
Founded: 1949
President & CEO: Yasuhito Hirota
CEO EMEA: Carsten Unbehaun since November 2019Turnover (2024): ¥810.9bn (€4.412bn on 31/12/2025)Operating profit…
group posted sales of ¥810.9bn (€4.412bn) for the financial year 2025 (01/01 to 31/12/2025), up 19.5% (in yen) compared to 2024 (¥678.5bn/€4.1bn), announced the Japanese equipment manufacturer on 13/02/2026.
Asics' operating result rose by 42.4% to ¥142.5bn (€775.4m) over the period. The brand also reported a sharp rise in net profit (+50.4%), which totalled ¥139.3bn (€757.8m).
The Kobe-based group also generated its highest ever sales in the EMEA
Europe, Middle East and Africa
region for the third consecutive year in 2025, reaching €1.204bn (up 18.4%). Asics surpassed the €1bn mark in this market for the first time in 2024. The EMEA region remains the largest market for the equipment manufacturer, ahead of Japan (¥204.2 bn/€1.11 bn) and North America (¥141.1 bn/€768.2 bn). The Japanese equipment manufacturer saw an increase in sales (in yen) across all of its geographical markets, with Southeast and South Asia reporting the highest relative increase (+33.4%).
In terms of product categories, all have seen "an increase in sales and profits," according to the group, with running remaining the main segment with sales of ¥363.5 bn (€1.978 bn, +36.6%), accounting for 44.8% of Asics' total revenue in 2025. Lifestyle products (SportStyle) was the fastest-growing category (+42.9%), reaching ¥141.3 bn (€768.9 bn) in sales.
- Asics forecasts sales of ¥950bn (€5.2bn as at 16/02/2026) for the fiscal year 2026, with an operating result of ¥171bn (€940m).
Running, tennis, China, North America ... Asics' key segments and markets in 2026
"We will continue running in 2026 without slowing the pace of our growth to date:
- In Performance Running, we will continue innovative product development, aiming for the No. 1 share in major marathons.
- In Core Performance Sports, we will maintain our focus on tennis while strengthening sports categories beyond tennis.
- In SportStyle, we will expand our product lineup while pursuing sustainable growth within this massive market.
- For Onitsuka Tiger, we will further solidify our brand position in Europe and advance preparations for re-entering the US market in 2027 and later.
Furthermore, we will implement measures for sustainable growth across all regions. For example, significant expansion potential remains in Greater China, where we will extend the Asics brand footprint.
In North America, we are steadily increasing sales at running specialty stores. Leveraging the brand equity cultivated here, we will further strengthen the expansion of mid-priced products, which represent a larger market segment.
Furthermore, we will dedicate our efforts to further enhancing the brand in Asia. Specifically, we will accelerate growth even further in Southeast Asia, where the running market is rapidly expanding, aiming to achieve $100m in sales across Southeast Asian countries at an early stage."
Asics, press release, 13/02/2026
Asics: evolution of sales, operating result & net profit
Asics: sales by geographic region
Asics: evolution of sales by product category
Sales figures for the main sports equipment manufacturers
Data converted into euros at the end of the financial year
| Sports equipment manufacturer | Country | Sales figures | Period / Financial year | Change |
| Nike | United States | €40.8bn | 2024-25 (01/06/2024 - 31/05/2025) | -10% |
| adidas | Germany | €24.811bn | 2025 (01/01 to 31/12/2025) | 4.7% |
| Decathlon | France | €16.2bn | 2024 | 3.8% |
| Puma | Germany | €8.817bn | 2024 | 2.5% |
| New Balance | United States | €7.5bn | 2024 | 20% |
| Anta Sports (Salomon) | Finland | €5bn | 2024 | 18% |
| Under Armour | United States | €4.767bn | 2023-24 (01/04/2023 - 31/03/2024) | -9.42% |
| Asics | Japan | €4.4bn | 2025 | 19.5% |
| Mizuno | Japan | €1.4bn | 2023-24 (01/04/2023 - 31/03/2024) | 8.3% |
| Brooks Running | United States | €1.1bn | 2024 | 9% |
| BasicNet (Kappa) | Italy | €409.2m | 2024 | 3.1% |
| Macron | Italy | €223.6m | 2024 | 13.7% |
| Castore | United Kingdom | €230m | 2023-24 | 65.5% |
| Le Coq Sportif (Airesis) | Switzerland/France | €121.4m | 2023 | 14% |
Asics
Sector: equipment manufacturer
Founded: 1949
President & CEO: Yasuhito Hirota
CEO EMEA: Carsten Unbehaun since November 2019
Turnover (2024): ¥810.9bn (€4.412bn on 31/12/2025)
Operating profit (2024): ¥142.5bn (€775.4m)
Net result (2024): ¥139.3bn (€757.8m)
Partnerships:
• Athletics: International Association of Athletics Federations (IAAF) until 2029, Asics SaintéLyon (title sponsor of the night-time running race), Paris Marathon until 2025, Los Angeles Marathon
• Volleyball: International Volleyball Federation
• Australian Football: Western Bulldogs
Ambassadors:
• Tennis: David Goffin (BEL), Novak Djokovic (SRB, footwear), Lorenzo Musetti (ITA)
Category: Sporting Goods Brands
Headquarters address
1-1, Minatojima-Nakamachi 7-chome650-8555 Kobe Japan
Visit in the directory
# 931, created on 06/02/14 at 18:33 - Updated on 08/04/26 at 14:53
To discover all our content, subscribe now
Join our subscriber community by selecting your preferred subscription plan (monthly or annual) or try it for free for 30-day.