Premier League: BetVictor to be the Liverpool FC training kit sponsor for 2016-2019

BetVictor, a sports betting and online gambling operator, became a main partner of Liverpool FC (Premier League) and sponsor of the club's training kit, on 01/07/2016. The partnership also makes BetVictor the official "online sports betting partner" of Liverpool in the UK and internationally.

The agreement covers an initial period of three seasons (2016-2019). BetVictor will gain visibility on the LED advertising boards at Anfield (45,522 seats), as well as on digital and social media platforms of the club. Liverpool FC "are one of the most instantly recognisable clubs in world sport, and have a history of success and of doing things the right way (...) We're excited to begin working with such a great club and engage with their incredible fanbase; we see them as an ideal fit to help with our ambitious growth plans," said Andreas Meinrad, CEO of BetVictor.

Chelsea FC (Premier League) was a partner of BetVictor in 2015-16. The betting operator succeeds the Indonesian airline Garuda as sponsor of the Liverpool training kits (from 27/01/2014 to the end of the 2015-16 season).

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