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FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

News Tank Football - Paris - News #334871 - Published on 16/08/24 at 13:00
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©  FIFA
The 2026 World Cup trophy - ©  FIFA

The American banking group Bank of America has become an official sponsor of the 2026 World Cup The XXIII edition of the World Cup will be held in the United States, Mexico and Canada (Concacaf zone).
• Decision of the 68th FIFA Congress, in Moscow (RUS), on 13/06/2018.
• First edition with 48…
(co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA Fédération Internationale de Football Association Founded: 1904 Headquarters: Zurich (Switzerland) Workforce (on 31/12/2023): 953 Member federations: 211 • Revenue 2023 (first year of the… on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting event," according to several sources close to the matter contacted by News Tank Football.

As an official sponsor, Bank of America - "FIFA's first-ever global sponsor in the banking category" - will join four other companies as a second-level partner in the competition's sponsorship hierarchy (behind the "FIFA partners"):
• Belgian beer group AB InBev Sector: brewing company Founded: 2008 (merger of the American Anheuser-Busch group and the Brazilian-Belgian InBev group) Main Brands: Budweiser, Corona, Stella Artois, Beck's, Leffe, Hoegaarden… (since 1986), via its Budweiser brand;
• the Unilever Sector: design, production and distribution of consumer goods Founded: 1930Headquarters: London (ENG) Stock Listing: Euronext Amsterdam (NED), New York Stock Exchange (USA), London Stock Exchange… group, which is promoting its Dove Men+Care hygiene products brand;
• fast-food chain McDonald’s Sector: fast food chainFounded: 1955Establishments (2023): 41,822 restaurantsCEO: Chris KempczinskiWorkforce (2023): 150,000 employeesTurnover (2023): $25.494bn (€23bn)Operating profit (2023)… ;
• the Chinese dairy products producer Mengniu, also a partner of the 2030 World Cup.

"Through this new partnership, FIFA and Bank of America will work together to support the growth of the global game and the tournament's impact on football fans of all ages, abilities and backgrounds," added the governing body.

"Bank of America's commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond," said Gianni Infantino Member / Membre @ International Olympic Committee (IOC / CIO) • President / Président @ FIFA
Elected president of FIFA on 26/02/2016. UEFA general secretary since october 2009. • Date of birth…
, FIFA president.


  • Bank of America is also the presenting partner of the "Boston Marathon presented by Bank of America" for the 2024-2033 cycle.

"This is a lot more than a commercial agreement" (G. Infantino, FIFA)

Gianni Infantino, FIFA president, in Paris on 09/08/2024 - ©  FIFA

• "I am very happy with this week's news that we have welcomed Bank of America as a global sponsor of the 2026 FIFA World Cup in the United States, Canada and Mexico.

• Thanks to chair and CEO, Brian Moynihan, for partnering with FIFA and I look forward to working with him and his team at Bank of America in the years ahead. Their commitment to community engagement aligns with our goals for the tournament and beyond - especially as FIFA will invest $2bn to further support and develop football worldwide in the next two years.

• This is a lot more than a commercial agreement. It shows the dynamism, credibility and trust that FIFA now has, and which attracts more and more partners from all over the world, including a market so strategically important as the United States."

Gianni Infantino, president of FIFA,

On Location • Sector: hospitality• Founded: 2015 (by the NHL)• Headquarters: New York (USA)• President: Paul Caine• Managing director for Paris 2024: Fabrice Favetto-Bon• Parent company: Endeavor… has been appointed as the official hospitality provider for the 2026 World Cup following a call for tenders issued by FIFA in September 2023, announced the American company on 18/07/2024.

• The service provider will propose offers for individual matches or in the form of packages "allowing them to attend several matches in one or more cities, during a particular tournament stage, or to follow a specific national team," said On Location, which is also in charge of the hospitality programmes for the Olympic and Paralympic Games in Paris 2024, Milano Cortina 2026 and Los Angeles 2028.

• The 2026 World Cup will be played in 16 host cities (11 cities in the United States, 3 in Mexico and 2 in Canada). Five of these cities have already hosted the Super Bowl Final championship game of the NFL. The 50th edition will be played at Levi's Stadium (68,500 seats) in Santa Clara (California, near San Francisco, USA) on 02/07/2016. , for which On Location is also the hospitality provider.

• The packages offered by On Location, which will also include non-matchday experiences, will be marketed "in late 2024" via FIFA's dedicated platform and authorised resellers. Major League Soccer Activity: North American Professional Football League (United States and Canada) • Number of franchises: 29 in 2022, 30 in 2025 Commissioner: Don Garber Official partners: • adidas (equipment… is one of the sales agents appointed by FIFA and On Location for the United States and Canada.

FIFA

Fédération Internationale de Football Association

Founded: 1904
Headquarters: Zurich (Switzerland)
Workforce (on 31/12/2023): 953
Member federations: 211
Revenue 2023 (first year of the four-year cycle 2023-2026): $1,170m
Net result 2023: -$578m
Reserves on 31/12/2023: $3.565m

Composition of the FIFA Council:
President: Gianni Infantino (Italy-Switzerland), since 26/02/2016, re-elected by acclamation in Paris (FRA) on 05/06/2019 and in Kigali (RWA) on 16/03/2023
First vice-president: Sheikh Salman Bin Ebrahim Al Khalifa (Bahrain)
• Vice-presidents: Debbie Hewitt (England), Alejandro Dominguez (Paraguay), Victor Montagliani (Canada), Aleksander Ceferin (Slovenia), Ahmad Ahmad (Madagascar), Sándor Csányi (Hungary) and Lambert Maltock (Vanuatu).

• Members:
- AFC: Kohzo Tashima (Japan), Mariano V. Araneta Jr. (Philippines), Hamad Khalifa Al Thani (Qatar), Haji Hamidin Bin Haji Mohd Amin (Malaysia), Yasser Almisehal (Saoudi Arabia), Kanya Keomany (Laos)

- CAF: Mathurin de Chacus (Benin), Mamoutou Touré (Mali), Amaju Melvin Pinnick (Nigeria), Fouzi Lekjaa (Morocco), Hany Abo Rida (Egypt) and Isha Johansen (Sierra Leone)

- Concacaf: Sonia Fulford (Turks et Caicos), Luis Hernandez (Cuba), Yon de Luisa (Mexico), Rodolfo Villalobos (Costa Rica)

- CONMEBOL: Ednaldo Rodrigues (Brazil), Maria Sol Munoz (Equator), Ramon Jesurun (Colombia), Ignacio Alonso (Uruguay)

- OFC: Rajesh Patel (Fiji) and Johanna Wood (New Zealand)

- UEFA: Evelina Christillin (Italy), Georgios Koumas (Cyprus), Dejan Savicevic (Montenegro), Fernando Gomes (Portugal), Razvan Burleanu (Romania) and Bernd Neuendorf (Germany)

Secretary General: Mattias Grafström (Sweden/Netherlands) succeeded Fatma Samoura (Senegal) on 04/10/2024, as interim secretary general. Formally appointed as Secretary General on 15/05/2024

• Deputy Secretary General:
- Alasdair Bell (United Kingdom): commercial and administrative side


Category: Leagues & Federations


Headquarters address

FIFA Commercial Division
FIFA-Strasse 20
8044 Zurich Switzerland


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# 1060, created on 06/02/14 at 18:33 - Updated on 30/09/24 at 09:38

©  FIFA
The 2026 World Cup trophy - ©  FIFA