Juventus FC: "I'd like ESG themes to become a criterion for choosing future sponsors" (Greta Bodino)
"I would like ESG
Environmental, social and governance criteria
themes to become a criterion for choosing future sponsors over time, as this would allow us to respect our objectives in this area even more," said Greta Bodino
Chief people, culture and sustainability officer @ Juventus FC
, chief people, culture and sustainability officer at Juventus FC
Activity: Italian professional football club
Main partners:• adidas (equipment supplier): €40.8m per season for 2019-2037; €31.5m per season for 2015-2019• Jeep (car manufacturer): main shirt…
(Serie A Enilive
Italian football's first division, 20 clubs (Enilive acquired the naming rights from 2024-25)
), to News Tank Football on 09/01/2025.
Greta Bodino expressed her views at a time when, in December 2024, the Turin club launched its new ESG strategy entitled "Black, White and More", based on six pillars (two environmental, three social and one governance).
"Juventus is listed on the stock exchange, so there is a healthy pressure to respect what is announced. We also have an ESG committee within the club that will steer and monitor the operational implementation of this strategy. Our next step is to prepare a real dashboard with our KPIs, indicators of everything that can be measured, and then present it to the board," continued Bodino.
Putting Juventus' new ESG strategy into practice, involving partners, decoupling the ESG budget from the club's financial results... Greta Bodino answered questions from News Tank Football.
"The club's objective is to maintain a constant commitment, regardless of sporting and financial results" (G. Bodino, Juventus FC)
During the presentation of Juventus' ESG strategy, it was pointed out that of the Italian clubs, only Juventus & AC Milan had already published an impact report. What is the reason for this delay?
This delay, which was pointed out by Tiberio Daddi, a professor at the Sant'Anna College (Pisa, ITA), is not only linked to Italian football, but to other areas as well. The stadiums, diversity, gender equality and many other issues are real challenges in Italy.
Juventus promotes the idea that it is not "just a football club", why is that?
Because that's absolutely the case. The world of football can touch millions of people all over the world. Football is powerful when it chooses causes, but not when it tries to do everything. Doing more to make the world a better place, protecting the planet and educating people about health, inclusion and diversity are all part of our scope.
Juventus' ESG strategy is based on six pillars. How do you ensure that there is comprehensive monitoring of what is being done to achieve the objectives that have been set?
The first aspect of the answer is that people who know me know that when I say something, I do it.
Secondly, we have several levels of control. Juventus is listed on the stock exchange, so there is a healthy pressure to respect what is announced. We also have an ESG committee within the club that will steer and monitor the operational implementation of this strategy.
Our next step is to prepare a real dashboard with our KPIs, indicators of everything that can be measured, and then present it to the board.
Do you think the club will succeed in involving its ecosystem in this ESG policy?
Around ten financial institutions attended the presentation of Juventus FC's ESG strategy »After the presentation of this strategy, I was delighted to see that so many people came to talk to me, ask me questions and congratulate me, especially the banks. Around ten financial institutions attended the event.
The best way forward will be with our sponsors, because tomorrow's relationship with them will be increasingly based on these subjects.
Does this mean that the ESG aspect can be a criterion for choosing new sponsors?
I'd like it to become one over time, as this would allow us to respect our objectives in this area even more.
To develop this ESG strategy, you have drawn up an overview of practices in the world of sport and beyond. Have you identified any particularly inspiring examples?
It's outside sport that I've seen the best developed and most ambitious ESG policies.
If other Italian or foreign clubs ask you questions about your ESG strategy, will you help them?
We'd be delighted to be able to present our strategy to other clubs in order to stimulate the system »Absolutely. For example, a member of Fiorentina
Activity: Italian professional football club
Principal partners:
• Mediacom (telecommunications): main shirt sponsor
• Kappa (equipment supplier): 2020-2026
• Estra (energy): sleeve sponsor…
(Serie A Enilive
Italian football's first division, 20 clubs (Enilive acquired the naming rights from 2024-25)
) was there for this presentation, a leading club on certain ESG points and with whom we have already exchanged views in the past, in both directions. Torino FC
Activity: Italian professional football club
Main sponsors:
• Suzuki (car manufacturer): main shirt sponsor, since 2015-16 (€1.5m per season)• Joma (equipment supplier): 2019-2024• Fratelli…
(Serie A Enilive) were also there, as were Lega Serie A
"Lega Nazionale di professionisti di Serie A". Professional League which manages the Italian first division and including its 20 clubs.
and the ECA
European Club Association
.
We'd be delighted to be able to present our strategy to the other clubs, via the League, in order to stimulate the system.
Is the budget allocated to the club's ESG strategy unrelated to Juventus FC's financial & sporting results?
The club's objective is to maintain a constant commitment, regardless of sporting and financial results.
Is Juventus' ESG strategy presented to fans?
It was presented in a video shown at the stadium when Cagliari
Activity: Italian professional football club
Stadium sponsor:• Unipol (insurance) : stadium namer, until 2031-32Main sponsors:
• Ichnusa (beer): main shirt sponsor• Latte Arborea (dairy products)…
played in the Coppa Italia (in December 2024), and a number of pieces of content are gradually being published on social media, in collaboration with our partners. There is also a dedicated section on the website explaining our strategy, initiatives and projects.
Can football players be involved in a club's ESG strategy?
One of the next steps is to involve players intelligently in these issues. »Football players are young and often aware of certain causes, be it gender equality, the environment or inclusion. One of the next steps for clubs, and Juventus in particular, is to get the players involved in these topics.
Not by force, but intelligently, by seeing what interests them and what causes they are likely to support. Our Juventus Creator Lab
Juventus FC (Serie A TIM) has launched its "Juventus Creator Lab", "a special new space" dedicated to "collaborations and partnerships with globally recognised media partners" as well as the…
will be a real asset in offering personalised content that corresponds to the players and their sensibilities, while putting them at ease."
Greta Bodino, chief people, culture & sustainability officer at Juventus FC, to News Tank Football
Career
Chief people, culture and sustainability officer
Chief people and culture officer
Director of staff and operations
Head of human resources
# 53218, created on 14/01/25 at 14:22 - Updated on 14/01/25 at 14:32
Juventus FC
Activity: Italian professional football club
Main partners:
• adidas (equipment supplier): €40.8m per season for 2019-2037; €31.5m per season for 2015-2019
• Jeep (car manufacturer): main shirt sponsor for men's international matches & combined logo with Visit Detroit for domestic matches (men's, women's & youth teams) from 2025-26
Top partner:
• Allianz (insurance): stadium naming rights, 2017-2030, trainingwear sponsor, 2019-2030, naming rights to the Allianz Training Center (since 2024)
Official partners:
• Cygames (video games): back shirt sponsor, 2017-2026
• WhiteBit (crypto trading): sleeve sponsor, 2025-2028
• EA Sports (video games): since 2022-23
• Visit Detroit (tourism): main shirt sponsor (combined logo with Jeep) for domestic matches (men's, women's & youth teams) from 2025-26
• Enel (energy): since 2024-25
• Balocco (biscuits)
• Ganten Water (mineral water): since 2017-18
• Socios.com (blockchain), since 2018-19
• Prime (energy drink)
• WTW (business solutions)
• Nexen Tire (tyres)
• Giorgio Armani (clothing)
• Wuber (sausages)
• DAZN (OTT platform)
• Fortinet (data security)
• Ferrari Trento (sparkling wine)
• Ricoh (digital services)
• Sixtus Italia (pharmaceuticals)
Licensing:
• Fanatics: master licensee, 2024-2035
• IMG: Asia, Australia, New Zealand, United States, Canada
Full list of partners here
Category: Professional Clubs
Headquarters address
Via Druento, 17510151 Turin Italy
Visit in the directory
# 1341, created on 06/02/14 at 18:33 - Updated on 21/08/25 at 18:16
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