LALIGA Sector: Spanish professional football league Exclusive commercial agency (for global deals): IMG (since 2018-19) Title Sponsor: • EA Sports (video games publisher): since 2023-24, €30m per… and the Chinese Professional Football League (CFL) have signed a "a strategic collaboration agreement between the two organisations for the development of Chinese professional football over the next four years (until 2029)," announced the Spanish league on 28/05/2025.

"This agreement will be the first cooperation agreement signed by the CFL with a top European football league since its establishment (in January 2025). The agreement, which will run until 2029, includes different areas of collaboration with a focus on strategic consulting for the development of the CFL and also its youth categories. Both organisations are committed to open an institutional communication channel to facilitate the exchange of knowledge between clubs," said the Spanish body. The CFL is responsible for organising the first three Chinese men's football divisions (Chinese Super League, China League One, China League Two), replacing the Chinese Football Association.

"LALIGA will offer training programmes to Chinese clubs in different areas, such as grassroots football, economic control, audiovisual, marketing, internationalisation and business. The agreement also foresees the organisation of youth football tournaments and training and education stages for the lower categories," added the League, whose president, Javier Tebas President @ LALIGA
, will also become a strategic consultant to the CFL.