2025-26 LALIGA EA Sports: FC Barcelona lead mid-season TV audiences in Spain (1.658m on average)
FC Barcelona
Activity: Spanish professional football club
Main partners:
• Nike (kit supplier since 1998; €105m in 2016-17 and 2017-18, then €100m per year +€50m in bonuses from 2018-19 until 2027-28, then…
ranked first in viewership over the first half of the 2025-26 LALIGA EA Sports
Spanish 1st Division (20 clubs); EA Sports (video game publisher) title sponsor for the 2023-2028 cycle
season (19 matchdays) in Spain, according to data from audience measurement institute Kantar compiled in a report by Spanish audiovisual consulting firm Barlovento Comunicación, published in January 2026.
Barça’s matches drew an average of 1.658 million viewers on Movistar LALIGA
Sector: Spanish professional football league
Exclusive commercial agency (for global deals): IMG (since 2018-19)
Title Sponsor:
• EA Sports (video games publisher): since 2023-24, €30m per…
(Telefonica
Founded: 1924
Sector: mobile and fixed telephony ; Internet access; pay-TV
Headquarters: Madrid (Spain)
Turnover (2025): €35.12bn including €13.012bn in Spain
Operating profit (2025)…
Group) and DAZN
Sector: OTT platformOwner: Len BlavatnikCEO: Shay SegevCEO France: Brice Daumin (since February 2024)
Distribution: Over 200 additional countries
Turnover:- $3.19bn in 2024- $2.8bn in 2023…
LALIGA, according to Kantar. Real Madrid CF
Activity: Spanish professional football club
Major partners:
• Emirates (airline), main shirt sponsor, 2013-2026, (since 2022 estimated at €70m/season, +€7m in added bonuses based on sporting…
ranked second with an average of 1.656 million viewers. Only these two clubs exceeded one million viewers on average over the first half of the Spanish top-flight season.
All matches played during the first half of the 2025-26 LALIGA EA Sports season were watched by an average of 728,000 viewers. In total, 11.9 million people watched the first half of the season.
The match between Real Madrid and FC Barcelona (2-1, Matchday 10) was the most-watched fixture, attracting an average of 2.94 million viewers across the two DAZN LALIGA channels on Sunday 26/10/2025 (kick-off at 16:15 CET
Central European Time
), according to Kantar data.
- Over the 2022-2027 cycle, Movistar and DAZN each broadcast five LALIGA EA Sports games per matchday, on 35 of the 38 matchdays (the two groups take turns broadcasting match choices 1,3,5,7,9 and 2,4,6,8,10). The three other matchdays are broadcast exclusively on Movistar.
- These rights were acquired for €4.95bn (i.e. €990m per season on average) on 13/12/2021.
- RTVE has acquired the free-to-air broadcasting rights, from DAZN, to one game per matchday of LALIGA EA Sports from the 2025-26 season in Spain, announced the public TV group on 15/01/2026.
- DAZN acquired the free-to-air broadcasting rights to one game per matchday of the Spanish top flight for the 2025-2027 period on 13/05/2025. The platform reportedly pays an additional €4m per season for these rights held by the audiovisual group Mediapro over the 2022-2025 cycle, according to Spanish media outlet 2Playbook
LALIGA: DAZN and Telefonica's TV rights in Spain extended over the 2027-2032 cycle (€1.05bn/year, +6%)
• DAZN and Telefonica (owner of the Movistar Plus+ pay-TV bouquet) have extended their domestic broadcasting rights to LALIGA EA Sports for the 2027-2032 cycle (five seasons), announced LALIGA on 28/11/2025.
• The total value of the Spanish top flight rights over the period will be €5.25bn, i.e. €1.05bn per season, up 6% on the current cycle (€990m per year, €4.95bn in total for 2022-2027). The total amount received by the Spanish league for all its domestic TV rights over the next cycle will be €6.135bn (up 9% on the 2022-2027 cycle, €5.625bn) according to LALIGA, as the following must be added:
- TV rights for public HORECA establishments (hotels, restaurants and cafés), valued at €650m;
- LALIGA Hypermotion media rights, at €175m;
- free-to-air media rights and match highlights, at €60m.
• DAZN and Telefonica will continue to broadcast five games per matchday of the Spanish top flight each. Movistar, which holds the exclusive broadcasting rights to three matchdays per season over the 2022-2027 period, will no longer do so over the next cycle, allowing DAZN to broadcast every matchday of the competition.
LALIGA
Sector: Spanish professional football league
Exclusive commercial agency (for global deals): IMG (since 2018-19)
Title Sponsor:
• EA Sports (video games publisher): since 2023-24, €30m per season
Global partners:
• Puma (equipment supplier): official ball since 2019-20
• Mahou San Miguel (beer): 2006-2019 then 2022-2027
• Riyadh Season (festival): official sponsor 2024-2027
• Panini (stickers)
• Sorare (digital trading cards, NFTs): since 2021-22
• Volkswagen (car manufacturer)
• Haier (home appliances): since 2023
• Duracell (batteries): 2026-2029
Local partner:
• Moeve (energy)
Mixed partner:
• BKT (tyres): 2025-2028 (global partner 2019-2025)
Associated brand:
• Microsoft (IT): technology partner since 30/11/2016
Category: Leagues & Federations
Headquarters address
Calle Torrelaguna 6028027 Madrid Spain
Visit in the directory
# 3742, created on 11/12/15 at 12:26 - Updated on 11/05/26 at 09:47
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