England/women's football: revenues of €20m for WSL Football's first financial year (2024-25)
WSL Football
Sector: commercial company responsible for managing women's professional football in EnglandCompetitions: Barclays Women's Super League (1st division, 12 clubs, 14 from 2026-27), Barclays Women's…
, the commercial company responsible for the organisation of England's top two women's leagues (Barclays Women's Super League
English women's football first division, 12 clubs in 2025-26.
and Barclays Women's Super League 2
Second division of the English women's football championship. Organised by WSL Football.
), posted revenues of £17.4m (€20.1m) for its first financial year (from 24/04/2024 to 31/07/2025), which mainly included the 2024-25 season, it announced on 27/01/2026.
WSL Football reported an operating loss of £8.2m (€9.5m) and a net loss of £2.4m (€2.8m), "which was fully anticipated as an early-stage organisation committed to protecting and supporting as many clubs as possible during this growth stage".
WSL Football's revenues break down as follows:
• TV rights: £8.7m (€10.1m);
• sponsorship: £8.5m (€9.8m);
• other revenues: £0.13m (€0.15m, including ticket sales revenues from the League Cup, organised by WSL Football).
Most of this revenue comes from the United Kingdom (£15.8m, 91%), while £1.6m comes from abroad (9%). WSL Football wage bill stood at £4.1m (€4.7m).
"The increased rights fees from Barclays (bank), Sky Sports and the BBC (broadcasters) plus new deals with Nike (equipment supplier), British Gas (energy), Apple (technology products) and Mercedes Benz-UK (car manufacturer) will be reflected in the 2025-26 accounts," added WSL Football.
"We are distributing as much to Barclays WSL2 clubs as we are to Barclays WSL clubs providing everyone with the opportunity to grow"" (WSL Football)
"WSL Football has been operating as an independent company for less than two years. A key element of our first year as a standalone company was understanding our operational expenses and establishing the essential systems, structures and capabilities required for long‑term success.
Our situation is unique when compared to others around the world - we run two leagues, the League Cup and a PGA competition (youth tournament). Additionally, we inherited a business which was structured differently and where more money was distributed to clubs than was made.
The priority right now is to support and help our clubs grow, and we committed from the outset not to reduce them. In year one, we have built the foundation of our standalone business. We have achieved what we wanted operationally, and we understand the costs associated with operating.
Although it is not reported in this year’s financials, we have tripled our revenue since we took over, underscoring market confidence in our direction of travel.
Our commitment to our member clubs means that currently, we are distributing as much to Barclays WSL2 clubs as we are to Barclays WSL clubs providing everyone with the opportunity to grow".
WSL Football, press release, on 27/01/2026
Women's Super League Football (WSL Football)
Sector: commercial company responsible for managing women's professional football in England
Competitions: Barclays Women's Super League (1st division, 12 clubs, 14 from 2026-27), Barclays Women's Super League 2 (2nd division, 12 clubs), Subway Women's League Cup
Founded: August 2024
CEO: Nikki Doucet
Official partners:
• Barclays (bank): naming rights for the two professional divisions, 2019-2028 (£15m per season over the 2025-2028 cycle)
• EA Sports (video games publisher)
• Nike (equipment supplier)
• Panini (collectibles)
• Subway (fast food): naming rights to the Subway Women's League Cup, from 2024-25 (£1m per year)
• Sky Sports (media)
• BBC (media)
• Elms (marketing)
• British Gas (energy)
• Ocean Outdoor (advertising): 2025-2028
• Mercedes-Benz (car manufacturer): since 2025-26
Category: Leagues & Federations
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# 16287, created on 16/12/24 at 16:43 - Updated on 22/02/26 at 13:40
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