Equipment manufacturer: revenue of €117.5m for Macron in the first half of 2026 (+9.8%)
The Italian sports equipment manufacturer Macron
Sector: sports equipment manufacturer
Founded: 1971
Branches: teamwear (football, basketball, volleyball, baseball, handball, 5-a-side football, rugby, running); merchandising; leisurewear
CEO…
reported revenue of €117.5m in the first half of 2026 (1 January to 30 June 2026), up 9.8% compared with the first half of 2025 (€107m), although growth was less pronounced than between the first halves of 2024 and 2025 (+15%), the Bologna-based group announced on 3 August 2026.
"The result confirms the strength of Macron’s growth trajectory and the resilience of a distinctive business model, capable of competing on a global scale through an increasingly extensive international presence and a well-established leadership position in team sports," the group stated, while providing no further financial indicators.
The brand also did not benefit from any particular exposure during the 2026 FIFA
Fédération Internationale de Football Association
Founded: 1904
Headquarters: Zurich (Switzerland)
Workforce (as of 31/12/2023): 953
Member federations: 211
• Revenue 2023 (first year of the…
World Cup (held from 11 June to 19 July 2026, partly during the first half of the year), as Macron was neither a partner of FIFA (whose official suppliers include adidas
Sector: sports equipment manufacturer
Brands: adidas, Reebok (fitness)
Founded: 1924 (on 18/08/1949 under the name adidas)
CEO: Bjørn Gulden since 01/01/2023
Workforce (2023): 59,030…
for match balls and referees’ kits) nor of any of the 48 qualified national teams.
"More than 80%" of Macron’s revenue (i.e. more than €94m) was generated in international markets during the first six months of 2026. "Building on the results achieved and the investments made, Macron enters the second half of 2026 with the ambition of continuing its international expansion and closing the year with another record level of revenue," the group stated, having reported a record €244.4m in revenue in 2025 (+9.5%).
On the same occasion, the group’s board of directors also approved the "stock option plan payout to more than 100 employee-entrepreneurs, reaffirming a business model built on shared value creation."
Macron: revenue up 48.7% between H1 2023 and H1 2026
- For the 2025 financial year, Macron reported an EBITDA Earnings before interest, taxes, depreciation, amortization and impairment of fixed assets margin of “around 21%”. EBITDA reached €45.1m, up 20.2% compared with 2024 (€37.5m).
- The brand’s two largest markets in 2025 were the United Kingdom and Italy, accounting for 20% (approximately €49m) and 19% (approximately €46.5m) of revenue respectively. Seventy-seven percent of revenue (approximately €188m) was generated in Europe (78% in 2024), while 81% of total revenue (approximately €198m) was generated outside Italy.
- "Performance in the United States was particularly remarkable, with the first full year of operations at our Connecticut distribution centre generating revenue of more than €12m, marking strong growth compared with 2024," Macron previously stated.
Macron 4th most represented sportswear manufacturer in the European Top 5
Macron was the fourth most represented sportswear manufacturer across the European Top 5 in the 2025-26 season (fifth in 2024-25), with eight clubs under contract (one more than in 2024-25), behind adidas (23 clubs), Puma (15) and Nike (13), but ahead of Joma (7), Hummel (5), Kappa (4), Umbro (4), Castore (3), Mizuno (3) and New Balance (3).
Macron: clubs under contract in Europe’s Big Five football leagues in 2025-26
Sales figures for the main sports equipment manufacturers
Data converted into euros at the end of the fiscal year
| Equipment manufacturer | Country | Turnover | Period / Financial year | Change |
| Nike | United States | €39.7bn | 2025-26 (1 June 2025 - 31 May 2026) | 0.2% |
| adidas | Germany | €24.811bn | 2025 (1 January to 31 December 2025) | 4.7% |
| Decathlon | France | €16.8bn | 2025 | 5.6% |
| New Balance | United States | €7.82bn | 2025 | 19% |
| Puma | Germany | €7.296bn | 2025 | -8.1% |
| Amer Sports (Salomon, etc.) | Finland | €5.58bn | 2025 | 26.7% |
| Under Armour | United States | €4.76bn | 2024-25 (1 April 2024 - 31 March 2025) | - 9.42% |
| Asics | Japan | €4.4bn | 2025 | 19.5% |
| Brooks Running | United States | €1.6bn | 2025 | 16% |
| Mizuno | Japan | €1.41bn | 2025-26 (1 April 2025 - 31 March 2026) | 4.6% |
| BasicNet (Kappa) | Italy | €415.8m | 2025 | 1.6% |
| Castore | United Kingdom | €383.3m | 18-month financial period ending 03 August 2025 | |
| Macron | Italy | €244.4m | 2025 | 9.3% |
Macron
Sector: sports equipment manufacturer
Founded: 1971
Branches: teamwear (football, basketball, volleyball, baseball, handball, 5-a-side football, rugby, running); merchandising; leisurewear
CEO: Gianluca Pavanello
Workforce: 150 employees
Production: Tianjin (CHN)
Revenue (2025): €244.4m (+9,3%)
Locations (2025): 200 Macron Sport Hubs in 40 countries
Main football partnerships:
• UEFA: official referee match kit supplier since 2019
• RFEF: official equipment supplier for referees (2020-2028)
• National teams: Albania, Bahrain, Benin, Equatorial Guinea, and Comoros
• 2.Bundesliga: Hannover 96 (2019-2029)
• Bundesliga: TSG 1899 Hoffenheim (2026-2032)
• Serie A Enilive: Bologna FC 1909 (since 2001-02), Udinese Calcio (2018-2031)
• Ligue 1 McDonald's: FC Nantes, AJ Auxerre (2017-2032)
• Premier League: Crystal Palace FC (since 2022-23)
• LALIGA EA Sports: CA Osasuna (2024-2030), Levante UD (2016-2027), Deportivo Alavés (from 2026-27)
Rugby partnerships:
• Top 14 (France): LOU Rugby, Paloise Béarn Pyrenees, ASM Clermont Auvergne (2020-2030)
• Pro D2: USON Nevers Rugby, SA XV Charente Rugby Proet, Stade Aurillacois Cantal Auvergne (2025-2030)
• Scottish Rugby (Scottish Rugby Union) 2014-2026
• Welsh Rugby Union: 2020-2027
• Italian Rugby Federation
• Other Federations: Samoa, Georgia, Portugal, Romania
• World Rugby: match officials kit supplier 2022-2029
• EPCR: match official's technical apparel partner, since 2024-25
esports:
• Team BDS (SUI, LEC): since 2022
Category: Sporting Goods Brands
Headquarters address
via G. Brodolini, 5Valsamoggia - Loc.Crespellano
40053 Bologna Italy
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# 2621, created on 05/01/15 at 02:43 - Updated on 04/08/26 at 14:25
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