Sportel Monaco 2026: launch of the "CMO Brand Programme" experience dedicated to chief marketing officers

Sportel Monaco 2026, to be held at the Grimaldi Forum in Monaco from 19 to 21 October 2026, will host the "CMO Brand Programme" for the first time in collaboration with the US company Qualcomm Technologies, as announced by Monaco Mediax, the event’s organiser, of which News Tank Football / Sport is a media partner, on 3 September 2026.

This new initiative, taking place on Monday 19 October, "will bring leading international brands and senior marketing decision-makers into the Sportel community, connecting chief marketing officers of companies that are heavily invested in sports partnerships, with key players from across the global sports industry," the company said. "Combining high-level discussions, curated networking and premium hospitality, the programme will focus on the evolving role of sports in brand strategy, sponsorship, marketing and innovation."

The exhibition floor at Sportel Monaco 2026 is already 80 % sold out, whilst more than 80 exhibitors are also expected, according to Monaco Mediax. These include agencies such as Relevent, Two Circles Sector: Commercial strategy, hospitality, CRM, sponsorship packaging, fan engagement, data management, membership strategy Founded: 01/09/2011 CEO and founder: Gareth BalchDirector EMEA: Kristian… and Infront Sector: media rights and marketing agency, audiovisual production, services (event management, hospitality, communications, ticketing)Founded: 2003 (by Robert Louis-Dreyfus) Headquarters: Zug… , as well as several rights holders and broadcasters such as LALIGA Spanish Professional Football League, new name with the six letters in capitals since 2023-24 , NFL National Football League, the professional league of American football in the USA. , FIFA Fédération Internationale de Football Association , NBA National Basketball Association, the North American professional basketball league , ESPN Sector: pay-TV sports channel; sports radio; broadcast in English and SpanishMajor countries and broadcasting areas: United States, Latin America, BrazilFounded: 1979Headquarters: Bristol… , YouTube • Sector: Online video sharing platformUSA: YouTube TV (streaming TV offer via subscription), YouTube Premium (VOD offer via subscription), YouTube Primetime Channels• Founded: February 2005• Owner… and Warner Bros. Discovery Sector: Media and entertainment conglomerateFounded: April 2022 (fusion of Warner Media and Discovery operations)Headquarters: New York (USA)President and CEO: David ZaslavMain subsidiaries: TNT… .

Although the full programme has not yet been announced, Sportel 2026 "will explore key trends ranging from AI and live production to data, investment, betting and emerging digital business models, with a series of expert masterclasses," Monaco Mediax added. Jeff Roth (founding partner of Bruin Capital), Javier Tebas President @ LALIGA
(president of LALIGA), Jonny Keogh (head of sports at YouTube for the UK) and Danny Townsend (CEO of SURJ Sports Investment) are among the speakers already announced.