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"A virtuous communication circle is created through the Twitter box" (F. Souplet, Stade de France)

Since the beginning of 2012, Stade de France has set up a "Twitter box" where a Live-Tweet event is organised in the evenings. "The concept is relatively simple: we organise a battle of tweets between two teams competing live from the boxes. We launch the contest 10 days before each event to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 9709
• Published on 30/11/13 at 19:10
©  Boris Laffargue
Twitter: "Making TFC a modern, dynamic and fun brand" (Boris Laffargue, Toulouse FC)

Toulouse FC (10th in L1 in 2012-13) have the fourth largest amount of Twitter followers in the French Ligue 1, with 109,000 subscribers, just behind Paris SG (1st) OM (2nd) and OL (3rd) in July 2013. The success of TFC on the microblogging platform is the result of a strategy initiated in 2008."We…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 11658
• Published on 30/11/13 at 19:05
Gregg Turner becomes director of partnerships for Sportfive France

Gregg Turner has joined Sportfive (a subsidiary of Lagardère Unlimited), the management agency of marketing and sports media rights, as director of partnerships, on the 25/11/2013. He will work directly with Vincent Tong Cuong, CEO, and Lawrence Moretti, Executive Vice President, responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication
• Article # 12228
• Published on 29/11/13 at 19:45
©  NCA
England: six arrests for match-fixing in lower leagues

Six people were arrested in England by the NCA (National Crime Agency) as part of an investigation into an Asian syndicate of illegal betting in the English lower divisions, said the British newspaper The Daily Telegraph, on the 27/11/2013 .Three footballers and Delroy Facey, a former Premier…
Domain(s): Public Authorities & Regulations
• Article # 12180
• Published on 29/11/13 at 18:15
©  D.R.
Switzerland: agreement to broadcast Super League with GolTV in North and South America

U.S. pay-TV channel, GolTV, has acquired the rights to broadcast one live match per week of the RSL (Raiffeisen Super League), the Swiss first division, announced the SFL (Swiss Football League), on the 27/11/2013.The agreement, which covers a period of three years (2013-2016), was concluded…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities
• Article # 12186
• Published on 29/11/13 at 17:45
Mexico: TV Azteca acquires first division Club Atlas for €37 million

Mexican broadcaster, TV Azteca, has acquired the shares of 124 shareholders of the Club Atlas de Guadalajara (Liga MX, Mexican first division) for $50 million (€37 million), announced Eugenio Ruiz, president of the club, on the 25/11/2013. The agreement will ease the financial problems of the…
Domain(s): Clubs
• Category(ies): Finance, Authorities
• Article # 12190
• Published on 29/11/13 at 17:15
Bundesliga: German League signs anti-homophobia charter

The DFL (German Football League) have announced the signing of the "Berlin Declaration", an anti-homophobia charter for sport, on the 27/11/2013."The league association sets a clear signal against homophobia by joining the Berlin declaration. Open-mindedness and tolerance have to be a Bundesliga…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 12194
• Published on 29/11/13 at 16:45
©  D.R.
UK: 4.1% of TV adverts devoted to gambling, 0.2% to sports betting (2012)

A study has revealed that TV commercials dedicated to gambling accounted for 4.1% of total commercials aired on British television in 2012. The study, by Zinc Research & Analytics, conducted for Ofcom, the British independent regulator and competition authority for the communications industries…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 12197
• Published on 29/11/13 at 16:15
©  D.R.
Sponsoring: Info Media Sports launch system for media planning and impact evaluation

Info Media Sports, the Egyptian sports marketing research firm, have launched a new set of analytical tools and indices for serving their clients in the field of sport marketing, sponsorship and sports communication, in Egypt, Turkey and the United Arab Emirates, the company announced, on the…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 12200
• Published on 29/11/13 at 15:45
©  Brésil 2014
Asia and Oceania Confederations considering combining World Cup qualifying

The AFC (Asian Football Confederation) and OFC (Oceania Football Confederation) have entered into discussions to join their World Cup qualifiers together, said AFC President, Sheikh Salman bin Ibrahim Al-Khalifa (Bahrain) on the 27/11/2013, in Kuala Lumpur (Malaysia).Representatives from Asia and…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 12178
• Published on 29/11/13 at 15:15