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©  Manchester United FC
Premier League: Elevate appointed "official hospitality partner" of Manchester United FC from 2026-27

The US-based agency Elevate has been appointed as the firs-ever "official hospitality partner" of Manchester United FC (Premier League) from the 2026-27 season onwards, the club announced on 16 June 2026. This collaboration "expands United's official hospitality offering, giving fans more…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Ticketing, …
• Article # 445009
• Published on 17/06/26 at 18:00
©  D.R.
Spain: LALIGA and Google expand their collaboration aimed at protecting intellectual property rights

LALIGA and Google are strengthening their collaboration, which began in the 2025-26 season, "aimed at protecting intellectual property rights and fostering a safe, reliable, and transparent digital ecosystem," the body announced on 17 June 2026. The two partners are notably working together to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 445002
• Published on 17/06/26 at 16:00
©  Arsenal FC
Arsenal FC: the Saint Lucia Tourism Authority "official destination partner" from 2026-27

The Saint Lucia Tourism Authority (SLTA) has become an official partner of Arsenal FC (Premier League) as part of a multi-year agreement from the 2026-27 season onwards, the club announced on 16/06/2026. This partnership covers both the men's and women's (Barclays Women's Super League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 444907
• Published on 17/06/26 at 10:00
©  D.R.
Betclic Group: “We expect to have one million of new players for the 2026 World Cup” (J. Brun, CEO)

"Across the Betclic Group, we expect to have one million of new players during the 2026 FIFA World Cup. Of course, this will also depend on how the various national teams perform, particularly France and Portugal. But beyond the number of players, our main ambition is to remain the market leader…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Activation, …
• Article # 444870
• Published on 17/06/26 at 09:00
©  Lego
2026 World Cup: "Our fan zone is a meeting point between football & the Lego universe" (S. Bouchès, Lego)

"Our fan zone is designed as a meeting point between football and the Lego universe. We try to be present where people least expect us. Our objective is to become part of everyday life in France so that all children can experience building and bricks at the heart of the event that will have the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Rights Acquisitions, …
• Article # 444827
• Published on 16/06/26 at 14:00
©  adidas
2026 World Cup: adidas (14 teams) most represented equipment supplier, ahead of Nike (12) and Puma (11)

With 14 national federations under contract, including one of the three host countries (Mexico, for 2026-2034), adidas is the most represented equipment supplier among the 48 teams participating in the 2026 World Cup. The German brand is ahead of its American counterpart Nike, which is involved…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 444768
• Published on 16/06/26 at 11:00
©  Andrea Guermani / Lavazza
Roland Garros: "Grand Slams tournaments create organic opportunities for engagement" (C. Colpo, Lavazza)

"Unlike other sports where the focus is strictly on the match, tennis tournaments, especially Grand Slams, are full-day lifestyle experiences. Spectators spend significant time at the venues, creating organic opportunities for food and beverage engagement, a trend further amplified by the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Event organisers, Social partners, …
• Article # 444691
• Published on 15/06/26 at 18:12
©  AELTC
Tennis: Range Rover (Jaguar Land Rover) extends as official vehicle of Wimbledon from 2026

Jaguar Land Rover, the British car manufacturer owned by India's Tata Motors, has extended its partnership with the All England Lawn Tennis Club and will continue to promote its Range Rover brand as an official partner of Wimbledon (Grand Slam) from 2026, the two parties announced on 9 June…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 444703
• Published on 15/06/26 at 17:30
©  FIFA
2026 World Cup: €9.1bn economic impact in North America between June and July 2026

The 2026 World Cup is expected to generate $9.1bn in GDP across the three host countries: $6.1bn in the United States, which will host 75% of the matches (78 out of 104), $1.7bn in Mexico and $1.3bn in Canada (13 matches each), according to a study published on 10 June 2026 by Allianz Trade, a…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 444678
• Published on 15/06/26 at 17:00
©  News Tank
Weekly News Extra (8 to 12 June 2026)

• Michel Platini, former president of UEFA, has filed a complaint against Gianni Infantino, president of FIFA, for "influence peddling, conspiracy to commit defamation, and defamation." • FC Barcelona (LALIGA EA Sports) have launched a "Comprehensive Mental Health Plan" aimed at preventing…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 444502
• Published on 12/06/26 at 18:00