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©  Eintracht Frankfurt
Bundesliga: Hyundai (car manufacturer) extends as strategic partner of Eintracht Frankfurt until 2028-29

South Korean car manufacturer Hyundai has extended as a strategic partner of Eintracht Frankfurt (Bundesliga) for a further three seasons (2026-2029), the club announced on 05/05/2026. Hyundai has been a partner of the German club since the 2020-21 season. The car manufacturer "will continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 440135
• Published on 05/05/26 at 17:00
©  D.R.
LFP-Kipsta : "Decathlon is supporting us in our international development" (M. Maignal, LFP)

"Our partnership with Kipsta allows us to multiply our touchpoints across the domestic market. In addition, together with Decathlon, we have identified key international territories where the brand is stepping up communication and commercial efforts around the ball. The ball is already sold in…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Professional leagues, …
• Article # 440083
• Published on 05/05/26 at 14:00
©  Puma
Puma: Mark Langer (ex-Hugo Boss) appointed chief financial officer and member of the management board

Mark Langer has been appointed chief financial officer of Puma with immediate effect, the German equipment manufacturer announced on 01/05/2026. He succeeds Markus Neubrand, who has held this position since October 2024 and will leave the group on 30/09/2026. Mark Langer had been chief…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 440070
• Published on 05/05/26 at 12:00
©  FC Barcelona
FC Barcelona: Spotify to display singer Olivia Rodrigo's logo on the club's shirts for El Clásico

On the occasion of El Clásico between FC Barcelona and Real Madrid CF (Matchday 35 of the 2025-26 LALIGA EA Sports, Sunday 10/05/2026), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, by displaying the logo of American singer Olivia Rodrigo on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 440005
• Published on 05/05/26 at 10:00
News Tank Football: elections, appointments & departures recorded in April 2026

• Karim Virani has been appointed interim CEO of West Ham United FC (Premier League), the club announced on 29/04/2026. • The electoral commission of Liga F has confirmed the re-election of Beatriz Álvarez as president of the women’s professional league for a four-year term, until 2030, it…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 439843
• Published on 04/05/26 at 18:00
©  AFC Bournemouth
Premier League: Hummel to replace Umbro as equipment supplier of AFC Bournemouth from the 2026-27 season

Hummel will become the official equipment supplier of AFC Bournemouth (Premier League) under a multi-year agreement from the 2026-27 season onwards, the club announced on 04/05/2026. This marks "a club-record kit deal" for AFC Bournemouth. "The agreement follows a highly competitive process and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 439980
• Published on 04/05/26 at 16:00
©  News Tank
Weekly News Extra (27-30/04/2026)

• LALIGA has launched LALIGA Cities Network, which brings together cities home to Spanish professional football clubs with the aim of "establishing a stable framework of partnerships between local councils, the Spanish Federation of Municipalities and Provinces (FEMP) and the professional football…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 439805
• Published on 30/04/26 at 18:00
©  TSG 1899 Hoffenheim
Bundesliga: Macron to replace Joma as equipment supplier of TSG 1899 Hoffenheim (2026-2032)

Macron is to become the equipment supplier of TSG 1899 Hoffenheim (Bundesliga) over the 2026-2032 cycle (six seasons), the club announced on 30/04/2026. This deal marks the Italian brand’s return to the Bundesliga, after previously serving as equipment supplier to 1. FC Union Berlin during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 439785
• Published on 30/04/26 at 16:00
©  Orange Vélodrome
Ligue 1: OM looking for new naming partner for the Stade Vélodrome as Orange (telecoms) deal nears expiry

Orange, a French telecommunications operator, will not renew its naming agreement with Olympique de Marseille (Ligue 1 McDonald’s) for the Stade Vélodrome beyond its expiry in June 2026, the club confirmed to News Tank on 29/04/2026. A partner of OM since 1999, Orange notably served as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 439633
• Published on 30/04/26 at 10:00
©  Ligue de Football Professionnel
LFP: expanded partnership with Kipsta (Decathlon), which continues as official ball supplier (2027-2032)

Kipsta, the group's sports equipment brand of Decathlon, has prematurely extended its partnership with the Ligue de Football Professionnel to become a major partner for the 2027-2032 cycle (five seasons), the LFP announced on 29/04/2026. The French brand has been the official match ball…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 439631
• Published on 29/04/26 at 16:00