Sponsors & Partners: archives 2026

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France / LFP: blurred shirt names to raise awareness of eye health with main partner Essilor (optics)

The Ligue de Football Professionnel (LFP) and its main partner Essilor, a French company specialising in the design of lenses and optical equipment (EssilorLuxottica group), have unveiled an eye health awareness campaign held alongside World Sight Day on 8 October. Designed with the agency…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 457184
• Published on 14/10/26 at 17:00

Bundesliga: Ayden (fintech) extends as official partner of FC Bayern Munich from 2026-27

Ayden, a Dutch fintech platform, has extended as official partner (4^th level) of FC Bayern Munich (Bundesliga) from the 2026-27 season onwards, the club announced on 12 October 2026. "As the club’s exclusive payment solutions partner, Adyen manages the club’s payment processing across all sales…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456989
• Published on 14/10/26 at 09:00

AS Monaco FC: Suisscourtage Assurances (broker) main shirt sponsor for the 2026-27 Conference League

Suisscourtage Assurances, an insurance broker based in Monaco, has become the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2026-27 UEFA Conference League, the club announced on 13 October 2026. AS Monaco is competing in the competition for the first time in its history. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456949
• Published on 13/10/26 at 14:00

Tennis: Adobe (software) named official Australian Open partner from 2027

Adobe, an US software company, has become an official partner of the Australian Open Tennis Championships from the 2027 edition under a multi-year agreement to be implemented in phases, Tennis Australia, the Australian announced on 12 October 2026. Under the agreement, Adobe has become the…

Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 456857
• Published on 12/10/26 at 17:45

Weekly News Extra (5-9 October 2026)

• More than 161,000 people, 58% of them women, from 183 countries have already applied to become volunteers at the Women's World Cup 2027, according to FIFA. A total of 68,000 applications were recorded for the 2023 World Cup in Australia and New Zealand. 6,000 volunteers will take part in the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 456652
• Published on 09/10/26 at 18:00

RB Leipzig: partnership with DHL (logistics) extended to the men's team from 2026-27

DHL, the logistics subsidiary of the German group Deutsche Post DHL Group, has extended its existing partnership with RB Leipzig (Bundesliga) to the German club’s men's team, the club announced on 8 October 2026. The brand has been the training kit sponsor of RB Leipzig’s women's team since 25…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456635
• Published on 09/10/26 at 15:00

Deal Tracker: Atlético de Madrid, Venezia FC, Leeds United FC… the latest sponsorship deals in football

• Brighton & Hove Albion FC (Premier League) has extended its partnership with Football Manager, the football management simulation game developed by Sports Interactive, for a ninth consecutive season in 2026-27. • Italian energy supplier Enel has become an official partner of Venezia FC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 456622
• Published on 09/10/26 at 14:00

Ligue 1 McDonald's: L’Oréal signs 1^st football club sponsorship deal with Paris Saint-Germain (2026-2028)

French cosmetics manufacturer L’Oréal Groupe has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for two seasons, covering the 2026-2028 cycle, the club announces on 8 October 2026. This is L’Oréal Groupe's first sponsorship deal with a football club, although its L’Oréal…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 456560
• Published on 09/10/26 at 10:00

Bundesliga: Coca-Cola (soft drinks) extends as premium partner of Borussia Dortmund beyond 2026-27

The Coca-Cola Company, an American drinks manufacturer, has extended as premium partner of Borussia Dortmund (Bundesliga) "ahead of schedule and on a long-term basis", with the partnership being expanded to the women's team (Google Pixel Frauen-Bundesliga) for the first time, the club announced on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456509
• Published on 09/10/26 at 09:00

AS Monaco FC: Mammouth AI (AI model aggregator) pocket sponsor for three seasons (2026-2029)

Mammouth AI, a French artificial intelligence model aggregator, has become a premium partner of AS Monaco FC (Ligue 1 McDonald's) for three seasons, covering the 2026-2029 cycle, the club announced on 8 October 2026. The company will feature as the Monaco club’s pocket sponsor during Ligue 1…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 456492
• Published on 08/10/26 at 16:00