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©  Olympique de Marseille
Olympique de Marseille: Heiwa (AC and heating) extends as official partner for the 2026-27 season

Heiwa, a French manufacturer of heating and air conditioning systems, has extended as an official partner of Olympique de Marseille (Ligue 1 McDonald's) for the 2026-27 season, the club announced on 29 June 2026. The group first partnered with the French club on 26 January 2026 under an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 446475
• Published on 30/06/26 at 09:00
©  Palermo FC
Serie BKT: Etihad (airline) back shirt sponsor of promoted side Palermo FC from the 2026-27 season

Etihad Airways, the national airline of the United Arab Emirates, has extended its partnership with Palermo FC and will become the club's back shirt sponsor starting from the 2026-27 season, following its promotion to Serie BKT, the two parties announced on 29 June 2026. The extended…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 446413
• Published on 29/06/26 at 14:00
©  FC Bayern Munich
Bundesliga: Coca-Cola (drinks) extends as platinum partner of FC Bayern Munich for 5 seasons (2026-2031)

The Coca-Cola Company, an American drinks manufacturer, has extended as platinum partner of FC Bayern Munich (Bundesliga) for a further five seasons, i.e. over the 2026-2031 cycle, the club announced on 26 June 2026. Coca-Cola has been associated with Bayern since 1968. This extension brings…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 446354
• Published on 29/06/26 at 10:00
©  News Tank
Weekly News Extra (22 to 26 June 2026)

• The mandatory cooling breaks introduced at the 2026 World Cup "do not generate any additional revenue for FIFA, as all commercial agreements were signed a long time ago. Our motivations are in no way financial. They are purely sporting," according to Gianni Infantino, president of FIFA. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 446105
• Published on 26/06/26 at 18:00
©  FC Bayern Munich
Deal Tracker: FC Bayern, Chelsea FC, Hamburger SV, AFC… the latest sponsorship deals in football

• The Coca-Cola Company, which has been associated with FC Bayern Munich (Bundesliga) since 1968, has extended as platinum partner (2nd level) for a further five seasons, i.e. over the 2026-2031 cycle. The Powerade brand will be activated for the first time as part of the renewed agreement. …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 446285
• Published on 26/06/26 at 17:00
©  Deportivo Alavés
LALIGA EA Sports: Macron to succeed Puma as equipment supplier of Deportivo Alavés from 2026-27

Macron is to become the official equipment supplier to the Baskonia-Alavés Group, which owns Deportivo Alavés (LALIGA EA Sports) and Kosner Baskonia (Liga ACB), as part of a "long-term agreement" starting from the 2026-27 season, the Spanish football club announced on 26 June 2026. "The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 446224
• Published on 26/06/26 at 16:00
©  Olympique de Marseille
Olympique de Marseille: Caisse d’Épargne (bank) lands 7-year naming deal for CEPAC Vélodrome (2026-2033)

Caisse d’Épargne CEPAC, the regional bank of French banking group BPCE, has expanded its partnership with Olympique de Marseille (Ligue 1 McDonald's) and secured the naming rights to the Stade Vélodrome (66,226 capacity) for a seven-year term covering the 2026-2033 cycle, the club announced on 25…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 446101
• Published on 25/06/26 at 18:35
©  D.R.
2026 World Cup: Gillette and Levi’s turn FIFA stadium naming ban into marketing opportunity

Denim brand Levi's and personal care products manufacturer Gillette, holders of the naming rights to Levi’s Stadium in Santa Clara (California) and Gillette Stadium in Boston (Massachusetts) respectively, two stadiums hosting matches of the 2026 World Cup, are circumventing FIFA’s ban on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Legal, …
• Article # 446028
• Published on 25/06/26 at 16:00
©  Chelsea FC
Premier League: Legora (AI) training kit sleeve sponsor of Chelsea FC from the 2026-27 season

Legora, a Swedish AI platform specialising in legal services, has become an official partner (2nd level) and the training kit sleeve sponsor of Chelsea FC (Premier League) as part of a multi-year agreement from the 2026-27 season, the club announced on 25 June 2026. The deal covers the men's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 445992
• Published on 25/06/26 at 14:00
©  Newcastle United FC
Newcastle United: Knox (isotonic drinks) to replaces Sela as main shirt sponsor for 3 seasons (2026-2029)

Knox Hydrate, an isotonic drinks brand, has expanded its partnership with Newcastle United FC (Premier League) to become the club’s main shirt sponsor for the 2026-2029 cycle (three seasons), the club announced on 23 June 2026. The deal also includes the women’s section (Barclays Women’s Super…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 445815
• Published on 24/06/26 at 12:00