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©  Uber Eats Australia
Australia: partnership between Uber Eats and Decathlon to deliver sports equipment "in under 60 minutes"

Decathlon Australia, the national subsidiary of the French sports goods retailer, designer and manufacturer, and Uber Eats have entered into a partnership making Decathlon "the platform's first sports retail partner in the country," the food and grocery delivery platform announced on 21 July…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Marketing - Communication, …
• Article # 450446
• Published on 11/08/26 at 15:30
©  FC Bayern Munich
FC Bayern Munich: Google, via Pixel (smartphones) and Gemini (AI), becomes official partner for 2026-2029

The American technology services company Google has become an official partner of FC Bayern Munich (Bundesliga) for three seasons, over the 2026-2029 cycle, the club announced on 10 August 2026. As part of this agreement, the group is promoting two of its brands: the Gemini AI assistant, which…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 450439
• Published on 11/08/26 at 12:30
©  Olympique Lyonnais
Ligue 1 McDonald's: XTB (online broker) back shirt sponsor of Olympique Lyonnais (2026-2029)

XTB, a Polish company specialising in online brokerage, has become a major partner (2nd level) and the back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) for three seasons, covering the 2026-2029 cycle, the club announced on 10 August 2026. The brand will display its logo at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450429
• Published on 11/08/26 at 10:30
©  RC Celta
RC Celta: Oak View Group appointed to transform the food and hospitality offering at Abanca Balaídos

Oak View Group (OVG), a US company dedicated to the development and management of sports venues, has been appointed to drive the transformation of the food and hospitality offering at Abanca Balaídos (24,791 capacity), RC Celta, its resident club, announced on 10 August 2026. "The agreement…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450420
• Published on 11/08/26 at 09:00
©  Eintracht Frankfurt
Eintracht Frankfurt: Frankfurter Sparkasse (bank) extends as official partner for 3 seasons (2026-2029)

Frankfurter Sparkasse, a Frankfurt-based bank, has extended its partnership with Eintracht Frankfurt (Bundesliga) for an additional three seasons (2023-2026), the club announced on 7 August 2026. Having been an official sponsor of Eintracht since the 2014-15 season, the German bank has had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450401
• Published on 10/08/26 at 17:00
©  Levante Union Deportiva
LALIGA EA Sports: Jysk (furniture) extends as shorts sponsor of Levante UD for two seasons (2026-2028)

Jysk, a Danish retail chain specialised in furniture and home decor, has extended as a premium partner (2nd level) and shorts sponsor of Levante Union Deportiva (LALIGA EA Sports) for two seasons, covering the 2026-2028 cycle, the club announced on 6 August 2026. The Danish brand has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450395
• Published on 10/08/26 at 15:00
©  Fantacalcio
Italy: Serie BKT to be integrated into Lega Serie A-owned fantasy league Fantacalcio from 2026-27

Serie BKT will be integrated into the Fantacalcio fantasy league platform from the 2026-27 season, the Lega Serie B announced on 6 August 2026. Created in 1994, the Fantacalcio platform has been an official partner of Lega Serie A since the 2021-22 season and offers a fantasy league service as…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 450393
• Published on 10/08/26 at 14:00
©  Tennis Australia
2027 Australian Open: Haier title sponsor of the 1 Point Slam tournament held during qualifying rounds

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialisied in home appliances and televisions, has extended its partnership with the Australian Open Tennis Championships (Grand Slam) by becoming title sponsor of the 2027 edition of the "AO 1 Point Slam powered by…
Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 450336
• Published on 10/08/26 at 11:00
©  News Tank
Weekly News Extra (3 to 7 August 2026)

• FIFA has unveiled its sustainability & human rights strategy for the Women's World Cup 2027 in Brazil. The plan is built around 15 objectives and 27 initiatives covering social, environmental, economic and governance issues. • Club Atlético de Madrid (LALIGA EA Sports) have reached a record…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 450294
• Published on 07/08/26 at 18:00
©  FC Bayern Munich
Deal Tracker: Aston Villa, FC Bayern, Parma Calcio, Venezia FC… the latest sponsorship deals in football

• Longi, a Chinese company specialising in solar energy and photovoltaic solutions, has become an official partner (4th level) of FC Bayern Munich (Bundesliga) for two seasons, covering the 2026-2028 period. • Parma Calcio 1913 (Serie A Enilive), which extended its training kit sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 450344
• Published on 07/08/26 at 17:00