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©  Crystal Palace FC
Premier League: Chexx (online gambling) sleeve sponsor of Crystal Palace FC from the 2026-27 season

Chexx, an online gaming platform specialising in sports betting, casino and esports operating on a cryptocurrency-based model, has become the sleeve sponsor of Crystal Palace FC (Premier League) from the 2026-27 season onwards, the club announced on 28 August 2026. "As part of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451754
• Published on 31/08/26 at 17:00
©  LOSC Lille
Ligue 1 McDonald's: Kleber (tyres) pocket sponsor of LOSC Lille from the 2026-27 season

Kleber, a French tyre brand belonging to the Michelin group, has become a pocket sponsor of LOSC Lille (Ligue 1 McDonald's) from the 2026-27 season onwards, the club announced on 28 August 2026. Kleber holds premium partner status, the second level in LOSC's sponsorship hierarchy, alongside…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451809
• Published on 31/08/26 at 16:00
©  News Tank
Weekly News Extra (24-28 August 2026)

• The Football Association will reform the Women’s National League, which oversees the third and fourth tiers of English women’s football, from 2027-28, introducing centralised funding for clubs for the first time, the creation of academies within WNL clubs, and changes to the loan market to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 451685
• Published on 28/08/26 at 18:20
©  FIBA
Basketball: Intersport (sporting goods retailer) global partner of FIBA for five seasons (2026-2031)

Swiss sporting goods retail group Intersport has become a global partner of the International Basketball Federation (FIBA) for the 2026-2031 cycle (five seasons), the world governing body announced on 28 August 2026. "The partnership combines FIBA's international basketball platform with…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 451682
• Published on 28/08/26 at 17:45
©  Chelsea FC
Premier League: Circle Internet Group (crypto) main shirt sponsor of Chelsea FC from the 2026-27 season

Circle Internet Group, a company specialising in financial services related to cryptocurrencies, has become the main shirt sponsor of Chelsea FC (Premier League) from the 2026-27 season onwards, the club announced on 28 August 2026. As part of this agreement, the company will feature its USDC…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 451675
• Published on 28/08/26 at 17:10
©  VfB Stuttgart
Deal Tracker: FC Bayern, AC Milan, Leeds United, VfB Stuttgart… the latest sponsorship deals in football

• Energy renovation consultancy Greenox has become the sleeve sponsor of VfB Stuttgart (Bundesliga) from the 2026-27 season onwards, taking over from German solar energy producer Hep Solar. • The Kuwait Petroleum International group, known under its Q8 brand, has extended its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 451665
• Published on 28/08/26 at 16:00
©  FC Bayern Munich
Sponsorship: major changes for Bundesliga clubs for the 2026-27 season

With six clubs under contract (compared with five in 2025-26), adidas is the most represented equipment supplier among the eight brands partnered with the 18 clubs competing in the 2026-27 Bundesliga. The group, which supplies one-third of the top-flight clubs, is ahead of fellow German company…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 451650
• Published on 28/08/26 at 14:00
©  Bundesliga
Germany: EA Sports (video games) extends partnership with Bundesliga and 2.Bundesliga

Electronic Arts (EA), an American video game company based in California, has extended, through its subsidiary EA Sports, its partnership as an “official licensing partner” of the Bundesliga and 2.Bundesliga, the German professional league announced on 27 August 2026. The duration of the extension…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 451574
• Published on 27/08/26 at 18:00
©  Brighton & Hove Albion FC
Brighton & Hove Albion FC: British Airways (airline company) extends as global partner (2026-2029)

British Airways, a London-based airline company, has extended as global partner of Brighton & Hove Albion FC (Premier League) for a further three seasons (2026-2029), the club announced on 25 August 2026. The airline has been a partner of the English club since the 2023-24 season through its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451355
• Published on 27/08/26 at 09:00
©  PSG
Ligue 1 McDonald's: Coca-Cola returns as official partner of Paris Saint-Germain until 2028-29

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons, until 2028-29, the club announced on 26 August 2026. The US group had already been a partner of the Parisian club, as part of a collaboration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 451415
• Published on 26/08/26 at 18:30