Sponsors & Partners: archives 2026

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Brazil: sports betting operations and gambling advertising banned with immediate effect

Luiz Inácio Lula da Silva, President of Brazil, signed on 25 September 2026 a provisional measure banning the operation, offering and advertising of fixed-odds betting (sports betting and online casinos) in Brazil. Clubs have until 5 October 2026 to remove operators' logos from their shirts and…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Federations, …
• Article # 455091
• Published on 28/09/26 at 18:00

Argentina: adidas celebrates Lionel Messi’s international retirement with commemorative shirt

adidas is celebrating the international retirement of its ambassador Lionel Messi (ARG) with a special edition shirt, which will be worn by the Argentina national team during its forward's final match, scheduled for 06/10/2026 (friendly against Benin). The shirt, available for purchase since 25…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication, …
• Article # 455030
• Published on 28/09/26 at 15:00

LFP Media: Nathalie Nénon-Zimmermann appointed director of partnerships

Nathalie Nénon-Zimmermann has been appointed director of partnerships at LFP Media, the Ligue de Football Professionnel announced on 28 September 2026. "Reporting to LFP Media's managing director, Nathalie Nénon-Zimmermann will be responsible for developing sponsorship revenues, advertising…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, Professional leagues, …
• Article # 455044
• Published on 28/09/26 at 13:00

Weekly News Extra (21-25 September 2026)

• The Premier League and its clubs have "continued discussions regarding a new strategic partnership with the English Football League," the body confirmed on 24 September 2026. "Since a fair and generous proposal was formally offered to the EFL last month, discussions have continued between the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 454933
• Published on 25/09/26 at 18:00

Deal Tracker: EFL, Eintracht Frankfurt, Elche CF, OM, OGC Nice… the latest sponsorship deals in football

• German lottery company Lotto Hessen has extended as a strategic partner of Eintracht Frankfurt (Bundesliga) for the 2026-29 cycle (three seasons). • Fast food chain Jersey Mike has partnered with the English Football League to become the title sponsor of the EFL Trophy. The competition takes…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 454897
• Published on 25/09/26 at 16:10

FC Barcelona: five-season agreement (2026-2031) with Nespresso (coffee) for the Espai Barça project

Nespresso, a Swiss coffee brand, has entered into a five-season agreement (2026-2031) with FC Barcelona (LALIGA EA Sports) to become the "official coffee" of Espai Barça, the club announced on 22 September 2026. "Pending a gradual rollout, Nespresso’s presence at Spotify Camp Nou will initially…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454778
• Published on 24/09/26 at 17:30

UK / WSL Football: healthy eating promoted through partnership with Tesco (supermarkets) from 2026-27

Tesco, a British supermarket chain, has entered into a multi-year partnership with WSL Football for the Barclays Women's Super League and Barclays Women's Super League 2 from the 2026-27 season, the body announced on 24 September 2026. Under this agreement, WSL Football will make a donation to…

Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 454765
• Published on 24/09/26 at 17:00

Basketball / 2026-27 Euroleague: major strategic moves one year ahead of NBA Europe launch

Euroleague Basketball kicks off its 2026-27 season on 24 September 2026, five days after hosting the first Super Cup in its history in Abu Dhabi (UAE), won by Real Madrid against Olympiacos Piraeus (93-89). The franchise allocation process, a multi-billion-euro strategic plan, a reform of its…

Premier League : Coca-Cola (soft drinks) official partner of Newcastle United FC from the 2026-27 season

The Coca-Cola Company, an American drinks manufacturer, has become an official partner of Newcastle United FC (Premier League) in a multi-year deal from the 2026-27 season, the club announced on 24 September 2026. As part of this agreement, Coca-Cola is also appointed official presenting…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 454708
• Published on 24/09/26 at 13:00

Ligue 1 McDonald's: Le Mans FC appoints Sportfive as exclusive commercial agency from 2026-27

Le Mans FC (Ligue 1 McDonald's) has appointed Sportfive to manage all of its commercial rights (partnerships, hospitality, image rights and activations) from the 2026-27 season, the agency announced on 24 September 2026. "Across all areas, Sportfive will deploy its marketing, sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 454701
• Published on 24/09/26 at 12:00