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©  News Tank
Weekly News Extra (1 to 5 June 2026)

• The Deutscher Fussball Bund has signed a Memorandum of Understanding with the Norwegian Football Federation (NFF) for cooperation "in the areas of women’s football, the promotion of women in the sport, as well as amateur and grassroots football." The agreement covers a four-year period. …
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 443664
• Published on 05/06/26 at 18:00
©  Portuguese Football Federation (FPF)
Deal Tracker: Portuguese Football Federation, OL, Anderlercht… the latest sponsorship deals in football

• Following successive agreements with the FFF, the DFB and US Soccer to support their respective national teams ahead of the 2026 World Cup, Google has become an official partner of the Portuguese Football Federation (FPF) and its national teams. Google Gemini, the AI assistant developed by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 443681
• Published on 05/06/26 at 17:30
©  FIFA
FIFA: Salesforce (CRM) official supporter of the 2026 World Cup and the Women's World Cup 2027

Salesforce, an American CRM software company, has become an official supporter of the 2026 World Cup and the Women's World Cup 2027, FIFA announced on 5 June 2026. This agreement covers North America and Europe for both competitions, as well as Brazil for the 2027 Women's World Cup (which is…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 443634
• Published on 05/06/26 at 14:00
©  D.R.
Lega Serie A: partnership with Fastbreak AI to optimise match scheduling and competition management

Lega Serie A has entered into a partnership with Fastbreak AI, an artificial intelligence-based platform for the management of sporting competitions, "to manage match scheduling, meet the sporting needs of the clubs and optimise the league's competitive balance," the body announced on 4 June…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 443567
• Published on 05/06/26 at 11:00
©  WSL Football
WSL Football: a multi-year partnership with Airbnb to launch a £1m accommodation fund for players

Airbnb, a Californian accommodation rental platform, has entered into a multi-year partnership with Women's Super League Football for the Barclays Women's Super League and Barclays Women's Super League 2, both parties announced on 4 June 2026. The agreement provides for the launch of a £1m…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 443493
• Published on 04/06/26 at 17:00
©  Deutscher Fussball Bund
Germany/DFB: Continental (tyres) extends as partner of the men’s national team until 2030

German tyre manufacturer Continental has extended its partnership with the Deutscher Fussball Bund (DFB) as an official partner of the men’s national team for four additional seasons, i.e. until 2030, the federation announced on 03 June 2026. The Hanover-based company (GER) has been a DFB…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 443340
• Published on 03/06/26 at 17:00
©  AS Monaco FC
AS Monaco FC: APM Monaco (jewellery) extends as main shirt sponsor for three seasons (2026-2029)

APM Monaco, a Monaco-based jewellery brand, has extended as the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 cycle, the club announced on 03 June 2026. APM Monaco holds the status of major partner, the highest level in the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 443249
• Published on 03/06/26 at 11:05
©  D.R.
News Tank Football: elections, appointments & departures recorded in May 2026

• Dennis Schröder has been appointed managing director Europe at Puma, the German sportswear company announced on 21 May 2026. • Giorgio Furlani, CEO of AC Milan (Serie A Enilive) since December 2022, has been dismissed from his position, the club’s owner, US investment fund RedBird Capital…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 442829
• Published on 02/06/26 at 18:00
©  On Location
2026 World Cup / On Location: over 500,000 hospitality packages sold and record sales generated

The 2026 World Cup hospitality programme, "already the world’s largest-ever hospitality effort," has already generated sales of over 500,000 packages and "more hospitality revenue than any previous World Cup or global event," On Location, the official hospitality provider for the tournament…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Ticketing, …
• Article # 442941
• Published on 01/06/26 at 18:00
©  D.R.
Ligue 1 McDonald’s: adidas replaces Puma as RC Lens equipment supplier for five seasons (2026-2031)

adidas will once again become the official equipment supplier of RC Lens (Ligue 1 McDonald’s) for five seasons (2026-2031), the club announced on 01 June 2026. The partnership, which covers all RC Lens teams, was negotiated by Sportfive, the club’s marketing agency. The German brand becomes the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 442878
• Published on 01/06/26 at 15:00