Sponsors & Partners: archives 2013

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©  D.R.

Bundesliga: Rewe to renew as title sponsor of Borussia Dortmund family stand until 2015-16

German supermarkets and hypermarkets group Rewe has extended its partnership with Borussia Dortmund (Bundesliga) until 2015-16, the club announced on the 20/12/2013. The company has been supporting the 2013 Champions League finalist since the beginning of the 2010-11 season. Rewe will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13342
• Published on
©  Puma

Mario Balotelli to become an ambassador of German sports brand Puma

23-year-old AC Milan player Mario Balotelli (Italian International, 23 selections, 12 goals) has become an ambassador of the German sports brand Puma, on the 23/12/2013.To celebrate this multi-year partnership, the player has unveiled on his Twitter account his new boots, covered with the headline…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13080
• Published on
©  D.R.

England: Samsung's contest offers amateur players three professional contracts

The final of the "Win a pro contract" competition, organised and sponsored by Korean electronics manufacturer Samsung, takes place at Swindon Town's (League One, English third division) County Ground, on the 12/01/2014.22 amateur players will play an 11-a-side game hoping to be spotted by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 13078
• Published on
©  US Soccer

Nike and the U.S. Soccer Federation renew their partnership for nine years

Nike and the USSF (U.S. Soccer Federation) have extended their partnership for nine more years, the American sporting goods manufacturer announced on the 20/12/2013. Both parties have been partners since 1995 and are now bound until 2023.Nike will supply men and women’s United States teams at…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13084
• Published on
©  FC Barcelona

The kit supplier market for clubs in Europe

The kit and equipment supplier market for the five major European leagues (Barclays Premier League, Bundesliga, Serie A TIM, Liga BBVA and Ligue 1) represents €390 million in revenue for the 98 first division clubs.The largest contract in the world binds Real Madrid (La Liga) to Adidas for €38…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11976
• Published on

German car manufacturer Volkswagen become top sponsor of the French Federation until 2018

German car manufacturer Volkswagen have become a top sponsor of the FFF (French Football Federation) for the period 2014-2018. The German group will sponsor the French national teams until the end of the 2017-18 season.The agreement is estimated at € 5 million per year. Volkswagen replace Citroën…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13070
• Published on

Nike : Net profit up 40 % to € 393 million for September, October and November 2013

The American sportswear company Nike announced a € 393 million ($ 537 million) net profit for the second quarter of its 2014 fiscal year (from the 01/09 to the 30/11/2013), on the 12/12/2013. This represents a 40% increase compared to the same period in 2012."Our strong second quarter results show…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 13051
• Published on
©  Paris SG

Ligue 1: U.S. kit supplier Nike to continue with Paris Saint-Germain until 2022

The U.S. kit supplier Nike extend their official kit supplier partnership with Paris Saint-Germain (Ligue 1, FRA) until the end of the 2021-22 season, the club announced on the 22/12/2013. Nike have been supplying the club since 1989. The new agreement would ensure the club an estimated € 20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 13052
• Published on

50% of Premier League shirt sponsors are foreign companies in 2013-14

The Premier League is the league that attracts the most foreign sponsors with non-UK companies present on the shirts of 50% of the clubs in 2013-14. With €103.6 million, the total value of these contracts is also the largest allocation from abroad of the five major European leagues.Seven Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13277
• Published on
©  NTF

27% of shirt sponsorship value in the five major leagues comes from airline companies

The airline industry is the largest sector of shirt sponsorship for European clubs, representing 27% of total allocations within the five leagues amounting to €142.5 million. This sum is split up between 7 clubs (Paris SG, Milan AC, Manchester City, Arsenal, FC Barcelona, Real Madrid, Hamburger…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13543
• Published on