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©  RFS
Russia: Gas producer Novatek is new sponsor of the Federation

The private Russian natural gas producer Novatek has signed a partnership with the RFS (Russian Football Federation), announced the Russian press, on the 30/10/2013. The company replaces state-owned Gazprom, whose contract expired in December 2012.The partnership allows the federation, whose debt…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 11348
• Published on 31/10/13 at 19:50
Champions League: Heineken extends partnership for three seasons, until 2018

The Dutch brewer Heineken has extended its partnership with the Champions League for three seasons, on the 30/10/2013.Heineken have been a partner of the competition organised by UEFA (Union of European Football Associations) since the 2004/05 season, but they have been linked to the European…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 11309
• Published on 31/10/13 at 11:03
©  D.R.
Brazil: American brand Gatorade becomes Fluminense's partner

The U.S. energy drink Gatorade has become a sponsor of Fluminense (Brazil), announced the Rio de Janeiro based club, on the 29/10/2013.Gatorade will have LED and on-pitch visibility at the Maracana stadium (78,000 seats) and will also feature in the club's media communications. The company will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11308
• Published on 31/10/13 at 10:23
©  D.R.
Udinese: Decorator becomes shirt sponsor for a game, thanks to competition launched by Dacia

"Michael Nino, Painter". A young artisan painter and decorator from Friuli, Michael Nino, 26, had his name printed on the central area of the Udinese (Serie A) shirt during their match against AS Roma (0-1,match-day 9, Serie A) 27/10/2013, following a competition launched by the car brand Dacia…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11209
• Published on 30/10/13 at 19:54
©  Warrior
Major League Soccer: Australian Tim Cahill becomes ambassador for Warrior

The Australian international player Tim Cahill (57 caps, 24 goals) has become an ambassador for American sports equipment supplier Warrior, on the 16/10/2013. The New York Red Bulls striker is the first MLS player to join Warrior.Tim Cahill "will help the brand to expand its reputation. This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11299
• Published on 30/10/13 at 18:57
©  Hublot
Pelé becomes brand ambassador for Hublot

Brazilian Edson Arantes do Nascimento, also known as Pelé (three time winner of the World Cup in 1958, 1962 and 1970) has become the new ambassador of the Swiss watchmaker Hublot, announced the brand, on the 29/10/2013.The former player, born on the 23/10/1940, will participate in media campaigns…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 11292
• Published on 30/10/13 at 16:59
QTA: "PSG have the ambition to become a global sports brand" (Jean-Claude Blanc, Paris-SG)

"PSG have the ambition to become a global sports brand. To achieve this, we have two levers, football and Paris. We are very lucky to be representing Paris", said Jean Claude Blanc, Deputy Chief Operating Officer of the Paris club, on the 29/10/2013, at the presentation of their partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 11276
• Published on 30/10/13 at 14:36
©  D.R.
London: Future Sponsorship 2013, conference of sports sponsorship stakeholders

The seventh edition of "Future Sponsorship", an event that brings together sponsorship stakeholders, takes place in London from the 06 to the 08/11/2013.The event is organised around four themes of exchange:"- Rethink: innovative sponsorship strategies and insights from the experts who created and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 11254
• Published on 29/10/13 at 19:25
©  D.R.
Major League Soccer : LifeVantage to sponsor Real Salt Lake for €2.2 million per year until 2023

The specialist nutrition company, LifeVantage, has become the shirt sponsor of Real Salt Lake (MLS, USA) for ten seasons, announced the franchise, on the 29/10/2013. Both parties are bound to the end of the 2023 season.The partnership will begin in the 2014 Major League Soccer season, the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11249
• Published on 29/10/13 at 19:10
Major League Soccer : Heartland Bank to partner with Columbus Crew in 2014

American bank, the Heartland Bank, has become the official partner of Columbus Crew, MLS franchise (Major League Soccer, USA). The deal is set to start in 2014, announced the team from the state capital of Ohio, on the 25/10/2013.The partnership includes LED signage in Crew Stadium (25,000 seats…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11252
• Published on 29/10/13 at 18:50