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©  FIFA
FIFA to launch regional sponsorship packages for World Cups in 2018 and 2022

FIFA (Federation Internationale de Football Association) announced they will launch regional sponsorship packages for the 2018 World 2018 in Russia and Qatar in 2022, at the meeting of the LOC (Local Organising Committee) for the 2018 World Cup, in Kazan, Russia, on the 29/10/2013."The current…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 11246
• Published on 29/10/13 at 16:23
©  NIKE INC.
Nike launches yellow ball for the winter period in Serie A, La Liga and Premier League

Sporting goods company Nike has provided (26/10/2013) the Premier League (England), Serie A (Italy) and La Liga (Spain) with their new "Nike Incyte Hi-Vis" ball. The yellow ball will be used in the three European leagues until February 2014.The American brand has designed the "Nike Incyte Hi-Vis…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 11205
• Published on 28/10/13 at 18:39
©  FC Barcelona
La Liga: Saudi bank Samba Financial Group to partner with FC Barcelona until 2015/16

Saudi bank Samba Financial Group (Samba) has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 25/10/2013. Both parties are bound to the end of the 2015/16 season. Samba becomes the official bank of FC Barcelona in Saudi Arabia, which is Barcelona's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11184
• Published on 28/10/13 at 14:59
©  FCK
2.Bundesliga: Coca-Cola extends partnership with FC Kaiserslautern until 2015/16

Coca-Cola have extended their partnership with FC Kaiserslautern (2.Bundesliga) until the end of the 2015/16 season, the club announced on the 25/10/2013.Coca-Cola are the exclusive provider of soft drinks at the Fritz-Walter-Stadion (49,700 seats). The company has been supporting Kaiserslautern…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11172
• Published on 28/10/13 at 10:17
©  Barclays
Premier League: Barclays give fans free bus for away games

The British bank Barclays, title sponsor of the Premier League, will provide fans with a free bus until the end of the 2015-16 season.The initiative, launched at the Liverpool - Crystal Palace game on the 03/10/2013 (3-1, match-day 7) is to "thank the supporters who follow their team across the…
Domain(s): Sponsors & Partners
• Article # 11140
• Published on 25/10/13 at 14:59
La Liga: Gatorade to sponsor FC Barcelona until 2015/16

U.S. energy drink Gatorade has become a sponsor of FC Barcelona (La Liga) for three seasons, the club announced on the 24/10/2013. The partnership will officially begin on the 26/10/2013, coinciding with the El Clasico match between Barcelona and Real Madrid (kick-off at 18:00 CEST). Both parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11134
• Published on 25/10/13 at 14:31
Serie A: Adidas to replace Nike as supplier of Juventus from 2015/16

Nike will replace Adidas as the official kit supplier of Juventus (Serie A) from the 2015-16 season, the club announced on the 24/10/2013. The contract has a term of six years, ending at the end of the 2020/21 season.The German brand will pay a total of €139.5 million, €23.25 million per year at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 11127
• Published on 25/10/13 at 11:44
©  D.R.
Manchester United: Aeroflot open stand for supporters at Heathrow airport

Russian airline Aeroflot, the official carrier of Manchester United (Premier League), has opened a stand at Heathrow Airport in London to give supporters and travellers a chance to win a trip to a United match, on the 21/10/2013.The installation will also be present at airports in Frankfurt (GER)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11092
• Published on 24/10/13 at 15:16
©  Klaus Rainer Krieger FC Augsburg
Bundesliga: VR-Bank extends deal with FC Augsburg until 2015/16

The Bavarian cooperative bank VR-Bank has extended its two-year partnership with FC Augsburg (Bundesliga) the club announced, on the 23/10/2013. Both parties are bound to the end of the 2015/16 season.The extension of the partnership was negotiated by SportFive Germany, as was the original…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11084
• Published on 24/10/13 at 12:45
Brazil: Portable camera manufacturer GoPro becomes technology partner with Corinthians

Brazilian club Corinthians have formalised a partnership with GoPro, the U.S. camera manufacturer, to offer innovative content to the club and its supporters, on the 21/10/2013.GoPro presented the agreement along with the release of a video of a training session with the Sao Paulo club. The video…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 11071
• Published on 23/10/13 at 18:55